New hotel loyalty club Wanup has commissioned a survey that generated some interesting findings on how business travellers make choices when searching for accommodation.
Wanup spoke to 1000 British adults, more than 600 of whom travel for work. The research found that 78% of frequent business travellers are enrolled in a hotel loyalty scheme, compared with just 28% of the general population. The concepts of loyalty and rewards are key drivers for individuals who travel for work when it comes to selecting hotel accommodation and making travel arrangements.
Value for money and location beat design and style when it comes to selecting a hotel, with more than two thirds of business travellers identifying these elements as their top priority, proving convenience is king.
More than half of frequent business travellers say it’s very important that they receive points or other benefits each time they stay at a hotel, and 78% say that cash back is the reward they most like to receive on hotel bookings.
Almost half say that they have cheekily used their partner’s loyalty scheme points without their knowledge, and more than 65% raid their hotel breakfast buffet for lunch items.
Two thirds of frequent business travellers say that warm welcoming staff is the most important thing about a hotel experience for them – proving many are looking for that home from home when away for work.