Wyboston Lakes joins the HBAA at The Meetings Show

Wyboston Lakes will be joining events association HBAA’s stand at this year’s Meetings Show to promote the resort as a key destination for conferences and training opportunities.

Attending alongside the HBAA, Wyboston Lakes hopes to further establish its longstanding membership with the association, of which it is involved in the executive committee. Seeing the show as an opportunity to exhibit its dedication to a shared code of practice, the resort wants to emphasise the care it puts into its events and hospitality.

“The Meetings Show is a firm event for us; it has become a main staple in our marketing planning,” said Louisa Watson, marketing director of Wyboston Lakes. “As an independently owned resort I really believe you have to be seen to heard, and this is one event to be seen at!”

Talking this year about the venue’s increased investment and development of its event spaces and bedroom refurbishments, the team is increasing staff to account for increased demand to ensure they can consistently meet expectations. With the company continuing to grow, the team wants their clients to know that their business is in safe hands.

“Already this year we have seen a 20% increase in permanent staffing in our Executive Centre,” commented Steve Jones, operations director at Wyboston Lakes. “This is an important investment for us to ensure the repeat business of our major blue chip clients and to build on our reputation as an award-winning venue.

“It’s great for us to be recognised as a leading independent conference and training venue and highlights the efforts and hard work of the teams. This is a very competitive category so to be shortlisted again is a fantastic achievement.”

Wyboston Lakes placed 28th in this year’s Sunday Times 100 Best Companies Awards and is also a finalist in the Conference Awards for the category of ‘Best Conference Venue – up to 300 delegates’, and you can learn more about the venue by visiting the website.