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300+ applications. One role. What makes you different?

Three hundred applications for one Executive Assistant role. A few years ago, that would have seemed extraordinary, but today it’s becoming increasingly common. Sarah Howson and Marianne Whitlock, Directors at Strategic PA Recruitment, discuss what makes your application stand out… As former Executive Assistants turned specialist business support recruiters, we personally review every application we receive, there’s no AI involved.…

The strategic EA’s edge: mastering one-to-ones

One-to-one meetings are often underestimated in their impact. In my 20 years as a C-Suite EA, I quickly learned that those 30 minutes could be the most valuable in my executive’s week, if structured properly, says Sarah Howson, Director, Strategic PA Network & Strategic PA Recruitment, and a speaker at this year’s PA Life Summit, shares her experiences… When I…

PA Life Summit 2025

PA LIFE SUMMIT 2025 De Vere Grand Connaught Rooms8th September The PA Life Summit 2025 returns to London on September 8th. This one day event is PA Life’s flagship ‘Meet the Buyer’ summit for EAs, PAs and other executive support professionals.The PA Life Summit is specifically designed for senior PAs and EAs who want to find solution providers and discover…

The PA Show Spring 2025: Full Programme Now Live

The PA Show is excited to announce The PA Show Spring 2025 full programme*. The Show is scheduled for 26-27 February 2025 at Excel London. This flagship event offers over 50 CPD-accredited sessions across five specialised conference streams, tailored for executive support professionals. Event Highlights: Dates: 26-27 February 2025 Location: ExCeL London View Programme: The PA Show Spring Conference Programme…

Learn from the best at the PA Life Summit 2024 – Secure one of our final delegate places today!

We have only a handful of free delegate places left for the PA Life Summit, which will deliver a host of seminars from industry thought-leaders as well as provide you with a full working day of networking. Taking place on the 12th of September 2024 at the Hilton London Canary Wharf, our unique event will give you the opportunity to…

PA Show Summer Summit & Supplier Awards: 10% ticket discount for all PA Life readers!

The PA Show Summer Summit and Supplier Awards take place next week on July 17th at the prestigious HAC Ground, gathering personal assistants, executive assistants, office managers and all support professionals seeking to enhance their technological skillset and professional networks – and PA Life readers can claim 10% off delegate tickets! To claim the offer, simply register at this link…

PA Show Summer Summit & Supplier Awards to debut at the HAC

Organisers of The PA Show, the leading event for executive support professionals, have unveiled the launch of the PA Show Summer Summit and Supplier Awards. The event, set to take place on 17 July at the prestigious HAC Ground, London, will gather personal assistants, executive assistants, office managers and all support professionals seeking to enhance their technological skillset and professional…

Partnering with your Executive: Unlocking the 10% CEO within

In today’s difficult and challenging business landscape the Executive Assistant role goes far beyond traditional administrative support; in your role, truly partnering with your Executive is critical, as is actively and positively influencing the trajectory of the C-Suite. In simple terms, your existence enhances the bottom line… Sarah Howson, Director and Founder of Strategic PA Recruitment, draws insights from the…

PA Life Star Awards 2023 winners announced at our Christmas party

What a fantastic night we had at the PA Life Christmas party and the announcement of the PA Life Star Awards 2023 winners. Huge congratulations to the winners and finalists in each of the six categories of what was our eighth year of PA awards. We kicked off the festive season in style at Inca London, a Latin American themed…

The wait is nearly over for the PA Life Christmas Party & Star Awards 2023

PA Life Christmas Party and PA Life Stars Awards 2023 are less than three weeks away. This year’s celebrations of the Assistant community are bigger than ever before as we mark a hugely successful year for PA Life, and our members’ Club. We are very much looking forward to welcoming over close to 200 members from the Assistant community to…

PA Awards: our Star Awards 2023 finalists are announced

The much-awaited annual PA awards – The PA Life Star Awards 2023 – are nearly upon us. The finalists have now been selected by an expert panel of Assistant industry judges. The standard of nominations of PAs, EAs, VAs and Office Managers was extremely high once again this year and we are pleased to announce the finalists in each of…

The 15th PA Life Summit got top marks from suppliers and delegates

The 15th PA Life Summit, which took place at London Hilton Tower Bridge on Thursday 14th September, was widely regarded by both the participating suppliers and PA/EA delegates alike as one of the best industry events they’ve attended. The quality of seminars, the pre-qualified one-to-one meetings as well as the additional walk-up stands, not to mention the delicious catering, made…

PA Life Star Awards 2023 panel of judges is announced

The PA Life Star Awards 2023 opened for nominations in on August 21st and will close at midnight on September 22nd. The nominations come in from PAs, EAs, VAs and Office Managers – who are invited to nominate themselves, a colleague or a friend – it’s a good time to introduce you to the panel of our judges. The awards…

How to ensure you have the right work-life balance as an Assistant

Sarah Howson, Director of Strategic PA Recruitment and the Founder of Strategic PA Network, discusses great strategies for an Assistant to establish a right work-life balance as an Assistant. The role of a high performing Executive Assistant is not for the fainthearted. It takes a certain type of individual, with what is seemingly a never-ending skillset, to make a success…

PA Life Summits

About Suppliers Delegates Supplier Profiles Delegates Booking Form Seminars Venue About PA Life Summit: The Leading UK PA and EA Networking Event Bringing Suppliers and Buyers Together for Targeted One-to-One Meetings and Meaningful Business Connections 📅 7th September 2027 | 📍Hilton London Canary Wharf The PA Life Summit is a highly focused corporate networking and assistant career development event, designed…

Sarah Howson