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    In Depth

    Having a ball

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    Thinking of holding your event at a sporting venue? These recent occasions are bound to inspire. The SMA Trust fundraising dinner at Chelsea Football Club The SMA Trust is a UK charity that funds research into spinal muscular atrophy. The event space for the fundraising dinner needed to have large stage areas, wheelchair access and […]

    PA Profile: Merryl Futerman

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    There are traits any PA needs: reliability, for instance. But to be a celebrity PA, you need discretion and flexibility, says Merryl of PA Access All Areas. In the world of showbiz, things are always changing, and there is no point getting precious about your carefully crafted itinerary, or stressed when something has to be […]

    PA Profile: Karen Brown

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    What?s it like being part of the team behind Arsenal? Karen Brown, PA to Ivan Gazidis, CEO of Arsenal Football Club, says she was originally attracted to her role not because she loves football, but because of the globally recognised brand. She soon found that the big-business atmosphere suited her perfectly. ?I?m actually a very […]

    PA Profile: Emma Kernan-Staines

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    PA to Sir Trevor Brooking CBE, Director of Football Development at The Football Association. Emma Kernan-Staines, FAPA DipPA, has the kind of job football fans would die for: not only does she work at the iconic Wembley Stadium, she also has the ear of one of English soccer?s most venerable practitioners: FA Director of Football […]

    That’s entertainment

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    Staid, stuffy corporate dinners are a thing of the past ? now companies want engaging, one-off experiences to cement their client relationships. Nicole Holgate discovers some innovative hospitality solutions to suit all tastes. Tom Barrow of Inconnection estimates that the events industry is worth ?35 billion to the UK as a whole, of which corporate […]

    A sporting chance

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    Booking a sporting venue provides a number of opportunities to create a unique event or memorable day out for staff and customers alike, as Nicole Holgate discovers. Sports locations are often categorised as unique venues, according to Julian Britton of Stadium Experience, and they now rival other competition in this field. Thanks to the large […]

    Hospitality in action

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    Corporate hospitality has come in for some heavy criticism over the last few years, with fewer resources and tighter controls resulting in diminished budgets. However, hospitality still very much has its place in a company?s business strategy and a sporting venue could be just the ticket for your next event, as Colette Doyle discovers. The big […]

    From creating her own job, to creating her own business

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    The entrepreneurial spirit of a Yorkshire PA has won her a national award. “A Leeds PA, whose achievements include creating her own job, setting up her own business, and speaking at conferences worldwide, is gaining national recognition this week as she accepts the accolade of ?PA of the Year?, a title bestowed upon her thanks […]

    50 Shades of PA: why the office is a hot spot for romance

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    Our light-hearted survey on office romances unearthed some fascinating facts about most intimate habits in the workplace, as PA Life Editor Colette Doyle reveals When we conducted a survey on finding love at work, little did we realise what a hotbed of passion we would uncover ? goodness knows how anyone manages to get their […]

    The Art Of Gifting

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    Nicole Holgate looks at some of the best corporate gift providers to keep you, your peers, and your bosses happy. SmythsonSmythson provides a gorgeous range of leather diaries and books that can be personalised with a name, initials or company logo in gold, silver or blind embossing. They look exquisite and offer the ideal personal […]