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    The importance of developing social relationships

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    Just using social media is no longer enough if you aren’t developing a relationship with your followers, according to social media management company Hootsuite. While sites and apps like Hootsuite and Tweetdeck allow users to access various social media data and streams all from one screen, learning how to use your management systems to your […]

    How to use social media to boost event engagement

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    Organising an event in the digital age can be a daunting task, and making the most of the various platforms from Twitter and LinkedIn to Snapchat and even WhatsApp can be overwhelming without preparation. Speaking with PA Life editor Molly Dyson at this year’s London Venues Summit, event organisers and social media specialists were brought […]


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