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Wednesday, February 18, 2026

Events evolution: Looking back 25 years and what to expect next

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The grand central London landmark building of Somerset House marks its 25th anniversary as an events venue this year. Their latest insights paper, โ€˜An Eventful 25 yearsโ€™, is a sector-focused review of events evolution over the last quarter century and how it looks set to transform in the decades ahead… Launched as part of Somerset […]

Beyond SEO: Why every EA needs to understand GEO for brand reputation

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When someone searches for your brand or CEOโ€™s name online, do you know what appears first? You may already have an idea of what comes up in Google, but have you wondered what appears when they ask tools like ChatGPT, Gemini or Perplexity, when theyโ€™re trying to find out about your companyโ€™s leadership, structure, or […]