PA Life Summits

A Meet the Buyer Event
Date: 12th September 2024
Venue: Hilton London Canary Wharf

The PA Life Summit is specifically designed for senior PAs who want to find solution providers and discover innovative opportunities to help respond to the daily challenges of their professional lives.

This event is a small, niche event unlike other large, busy exhibitions and conferences.

Experience a day of private meetings with corporate suppliers of venues, corporate gifting, hospitality and travel managers.

The Format

  • Enjoy a bespoke itinerary of pre-arranged meetings with industry suppliers who match your requirements
  • Meet with service providers from the comfort of your own Delegate Booth
  • Attend a series of insightful seminars led by industry experts
  • Networking throughout with fellow PAs and EAs who share your challenges
  • Lunch and refreshments included

Registration from 8am, closing at 8:45am. First seminar will start at 8:45am.

View pictures from our previous summits HERE.

If you are a PA or EA and would like to secure your free space to the PA Life Summit please complete the booking form. For any enquiries you can contact Laura Spratt on 01992 374053 or

Supplier to the industry?

If you are a supplier and would like to find out more about how you can meet with these senior corporate bookers, contact Clair Wyld on 01992 666724 /

Check out our previous PA Life Summit!

Want to stay up to date with what is going on?
Follow our Page for the latest updates. Linkedin

The PA LIFE Summit is a “Corporate Speed Dating” style event that allows you to build new business relationships with pre-qualified senior Pas, EAs and corporate bookers who are actively seeking new suppliers.

Unique Experience
Our event concept of pre-matched one-to-one meetings is facilitated with five easy steps.

  1. Confirm your place at the Forum
  2. Let us know your future procurement trends
  3. Select the suppliers you wish to meet with
  4. Receive your personal event itinerary page
  5. Join meetings with buyers

We offer a range of all-inclusive packages to suit all budgets with no hidden or added costs.

Our packages include;

  • A bespoke pre-arranged itinerary of face-to-face meetings with senior buyers sourcing new suppliers
  • Networking breaks throughout with our 55+ delegates
  • Hassle-free – no stand build – this is a delegate seated event which means no time wasted waiting around for them to find your stand.
  • Promotion of your products & services to potential new clients
  • Full contact details of all delegates post-event
  • Lunch and refreshments

You’re meeting buyers who want to meet you
We match-make suppliers and delegates based on shared preferences. Before the event, you’ll be given a list of delegates so you can identify the best prospects and we’ll arrange the meetings for you.

New prospects at each event
We don’t invite buyers back for a second year. This keeps the PA Life Summit fresh, with a new group of delegates attending each year.

To find out more about how you can join us at the PA Life Summit, request more information below or contact contact Clair Wyld on 01992 666724 /

Request More Information


As a delegate you’ll have the chance to meet with top industry suppliers with innovative products and services via a series of one-to-one pre-arranged meetings.

The Summit also offers a series of complimentary seminar sessions on the latest innovations in the PA field – hosted by industry leaders.

Our hybrid event
The PA Life Summit offers the flexibility to attend either a live or virtual event.
Should you not be able to physically be at the event, you have the option to meet with industry relevant suppliers via our virtual platform.

Why attend?

The event will guarantee:
– Pre-arranged meetings with solution providers of your choice
– 25 minute meeting slots will be relaxed and civilised, with no hard sell
– Attend a tailored programme of inspiring seminars
– Easily compare and benchmark potential products, services and solutions
– You will be one of just 65 VIPs at the event, ensuring that you get personal attention
– Attendance is entirely free of charge, which includes entry to our seminars.

A more targeted approach
We understand that your time is precious, valuable and limited. You tell us who you want to meet, and we handle all the details.
We arrange all meetings in advance based on your preferences, by providing you with details on solution providers products and services.
98% of past attendees say that our events are a better way to find new suppliers than a traditional trade show.

What’s included in a LIVE event?
– A full pre-arranged itinerary of one-to-one meetings
– Complimentary seminars hosted by some of the industry’s most dynamic minds
– Meals and refreshments throughout
– Access to all presentation material
– Wi-Fi access

What’s included in a VIRTUAL attendance?
– A full pre-arranged itinerary of one-to-one meetings
– Access to all presentation material

Complete the delegate booking form to attend, or contact us below for more information.

Request More Information

Gold Partners

Ministry Venues

Since 1991, Ministry Venues has been providing spaces and events with a difference. Our impressive London sites set the tone for connection and celebration and our diverse portfolio of three exceptional venues, collectively host over 600 corporate events and 900 meetings annually. Our industry heritage means our team are specialists in supporting and guiding you — whatever the scale. From boardroom brainstorming to unforgettable conferences, we know how to make things run smoothly, and are committed to custom-building experiences to meet our client’s vision.

Silver Partners

Walkup Partners

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8:45 – 9:20

Presented by: Lily Shippen, Managing Director, Lily Shippen

AI: Will it replace the EA role?

Technology and automation are constant evolutions within the EA role, but AI will not replace the EA role.

  • It is most certainly true that technology and automation are constant evolutions within the EA role, and there is no denying that technology was once perceived (and still is in some respects) as a threat to, and/or a replacement of the Assistant role.
  • What is clear is that the fundamental core requirement of relationship building in the EA role, has not changed.
  • The course of the EA role has grown in recent years and what was once purely an administration role fuelled by relationship building, is now an essential (strategic) business role that is still fuelled by relationship building, commanding higher salaries than ever before.
  • AI is clearly an asset to us all, and in some forms such as AI scheduling. However, I am confident that what it can’t replace are the fluctuating considerations that are fundamental to relationship building.
  • It is far more likely, that the EA role will use AI as an Assistant to their role.


9:30 – 10:05

Presented by: Lindsay Taylor, Director,YOUR EXCELLENCY LIMITED

Communicate with IMPACT

You are in a unique position. You get to see, hear and experience what is happening from “the shop floor” to “the Board Room table”. You are ideally placed then to put forward your ideas, proposals and suggestions. So, how do you communicate those ideas with IMPACT?

At this interactive learning session you will

  • Understand the 3Vs of communication
  • Explore The Power of Three
  • Be introduced to the IMPACT Model to formulate your ideas, proposals and suggestions

PA Life Summit panel

14:00 – 14:35

How to futureproof your role as an Assistant

A panel discussion lead by PA Life’s Editor Marja-Leena Toseland with expert guests:

  • Sarah Howson, Strategic PA Recruitment and Strategic PA Network 
  • Jodie Mears, EA, Advisory Board of the PA Show and co-founder of The Crodie Files podcast
  • Susanna Tait, Chief Executive, Tait Associates 

Here’s a snapshot of some of the topics we will be discussing:

  • Are Assistants facing their biggest challenges now with the fast accelerating use of new technology and tools such as AI, or is this just part of the forever changing nature of the role?
  • How are Assistants managing the new requirements, often implemented at rapid pace?
  • Are Assistants best suited to becoming masters of the new tools or are their core skills and super powers better suited to more strategic and people focused tasks?
  • Remote working has brought with it the need for better technology. Can technology replace the need for Assistants altogether?
  • In which areas should PAs and EAs focus their development as routine tasks fall for AI to perform?
  • Are the skills and education requirements for a PA and EA role changing, and if, so how?
  • Recruitment: are you noticing changes in the PA/EA job market?
    • Is there more focus on skills, esp technical skills?
    • Are the core competences of a great PA still as relevant as before i.e. organisation, communication, reliability, hard working etc.?
    • More emphasis on candidates who can take on more strategic roles and be part of the wider management team/s?
    • Is this being reflected in remuneration? Especially in attracting new talent to the role? And also in retention of experienced Assistants?


    The KEY question – what should today’s Assistants do to ensure they protect their job, even when the role is evolving?


The PA Life Summit will be held at the Hilton London Canary Wharf

Address: South Quay, Marsh Wall
London E14 9sh

Tel: 0208 283 2030