Executive Assistant dilemma? Abi advices how to turn rejection into success

PA Life Autumn Issue’s Ask Abi column answers a great dilemma faced by many Executive Assistants. How to turn a rejection into success by bouncing back stronger…

Abigail Jones, a senior Executive Assistant, qualified coach and mentor answers burning career questions in PA Life’s quarterly magazine. The questions and dilemmas are sent to us by assistants and we welcome yours too. Just email editorial@palife.co.uk with subject ‘Ask Abi’ – your identity won’t be revealed. 

Abi’s advice: “Rejection stings, whether it’s a dream role that slips away or feedback that’s hard to hear. For EAs and PAs, who are often the backbone of the office, facing rejection can feel personal. After all, you’re not just applying for a job; you’re offering to become a trusted right hand. However, rejection is rarely the end—it can be a redirection. 

So, how do you turn professional rejection into success while staying on track and ensure the next opportunity is yours?

1. Don’t take it personally

It’s natural to feel deflated after a “no,” especially when you’ve invested time and energy into the process. But in the hiring world, rejections are influenced by many factors—internal candidates, company restructures, even budget changes. It’s rarely a reflection of your worth. Give yourself a short window to feel disappointed, then pivot back into action.

2. Ask for feedback—and use it

Many hiring managers are open to sharing constructive feedback. Be gracious in your request: “Thank you for the opportunity to interview. I’d really appreciate any feedback you can offer to help me improve for future roles.” Not all will reply, but those who do may offer an insight—whether it’s brushing up on tech tools, improving interview presence, or highlighting specific experiences more clearly.

3. Audit your personal brand

What does your CV say about you at a glance? Is your LinkedIn profile sharp and up-to-date? In today’s competitive EA/PA landscape, your professional brand matters more than ever. Emphasise achievements—how you improved processes, supported C-suite leaders, or handled confidential projects—not just duties. Tailor your applications to each role with keywords that align with the job description.

4. Keep learning to stay current

Reinforce your career trajectory by continuously investing in your skill set. Upskill in software like Microsoft 365, Slack, Asana, or CRM systems. Consider taking a short course in project management or executive communication. The more adaptable and tech-savvy you are, the more indispensable you become.

5. Network strategically

Many EA roles are filled through recommendations and internal referrals. Don’t just wait for job ads—tap into your network. Attend industry meet-ups, virtual forums, or EA-specific events. Join online communities where you can share resources and hear about unadvertised roles. You’re more likely to be hired by someone who already sees your value.

6. Stay future-focused

Your career is a long game. One rejection doesn’t undo years of experience, relationships, and growth. Every application is a chance to refine your story and highlight what sets you apart. Keep your interview answers fresh, practice articulating your value, and remain open to both permanent and interim roles that might lead to long-term opportunities. 

In a world that’s always evolving, resilience is a superpower. Learn from each “no,” sharpen your edge, and remember: your next “yes” could be the role that launches the next exciting chapter of your career. 

Follow Abi on Instagram @thepacoach. Email your questions to editorial@palife.o.uk with subject Ask Abi. 

You can read our earlier Ask Abi columns here.