The Meetings Industry Association (mia) has agreed a partnership with train operator Avanti West Coast to highlight the importance of sustainable and efficient business travel to its members…
The partnership, which commenced this month (October), will provide MIA members with regular updates and travel trips as Avanti invests in a dedicated MICE Business development role to create a streamlined booking solution for delegates when travelling to meetings and events.
Meeting Industry Association announces Avanti partnership
As part of the agreement, Avanti West Coast, which operates train services connecting London, Birmingham, Manchester, Liverpool, Edinburgh and Glasgow, will be presenting their offer at the miaSummit exhibition taking place in Liverpool on 7 November.
The transport company will also sponsor one of the MIAโs popular miaConnect agent events while information on Avanti West Coastโs dedicated business services will be available to members via its website and newsletters.
Avanti offers greener business travel solutions to mia members
Kerrin MacPhie, chief executive of the mia, said: โAvanti West Coast services connect key cities in England and Scotland and, with this development, will be able to offer support to many of our member venues who welcome millions of delegates through their doors each year, it is a logical step to partner with a provider of sustainable travel so our members can add viable business travel solutions to their offering.โ
Anna Doran, sales and distribution director at Avanti West Coast, said: โWe are thrilled to partner with the Meetings Industry Association. Rail travel is one of the most eco-friendly modes of transportation, and through this partnership, we aim to make it easier for professionals in the meetings and events industry to reduce their carbon footprint.
โTo further support this initiative, Avantiโs business development manager, Sophie Morton, will provide a dedicated focus on the MICE market and support event bookers with bespoke rail packages. Together, we can transform how business travel is approached, offering greener alternatives without compromising convenience or comfort.โ
About the mia
The mia is one of the fastest growing associations in the conference, meetings and events sector, founded by a proactive group of hotel and conference centre operators and booking agents to lead the conference, meetings and events industry, providing accreditation, industry awards, research and a voice to government.
The mia supports over 670 members by:
- Providing extensive regional networking opportunities on a monthly basis.
- Helping them to achieve the highest standards of facilities and service through achievement of mia accreditation, the industry standard of quality and excellence.
- Providing a library of best practice and quality standards guidelines.
- Promoting mia accreditation to industry buyers.
- Delivering tangible benefits which support members in the achievement of their own business goals.
- By the provision of information, education, research and advice all of which lead to improved business performance.
- By sharing issues of sector importance with them.
- By raising the profile of business tourism with government.
Find out more at mia-uk.org
