Insights from the PA Show: Supporting Executive Assistants with Smarter Solutions

At FREENOW for Business, they were delighted to not only exhibit at the show but also join the PA Life ski themed stand. We were thrilled to welcome FREENOW for Business to our stand

Here are four key takeaways from the show from FREENOW—plus why managing executive travel efficiently is more important than ever.

Learning never stops

PAs and EAs juggle a lot—schedules, meetings, and last-minute changes. Staying ahead means continuous learning. The PA Show featured expert-led sessions on career growth, leadership, and efficiency. Improving skills isn’t just a bonus; it’s essential for staying competitive and adding more value to your role.

Workshops covered everything from time management and strategic thinking to emotional intelligence and personal branding. Learning from top industry professionals and experienced executive assistants provided attendees with actionable strategies they could implement immediately. Investing in professional development helps PAs and EAs anticipate challenges, become more proactive, and enhance their ability to support executives effectively.

Networking is key

The event wasn’t just about learning—it was also about building connections. Meeting like-minded professionals helps PAs and EAs exchange ideas, share experiences, and grow their networks. Whether it was through speed networking, interactive panels, or casual meet-ups, the PA Show reinforced the power of a strong professional community.

Many attendees shared how forming relationships with other assistants and industry experts opened doors to career opportunities, mentorship, and valuable collaborations. Events like this allow assistants to learn from each other’s successes and challenges, strengthening the community as a whole. Building a strong network also provides access to new tools, insights, and best practices that can help assistants navigate their fast-paced roles more effectively.

Tech is your best friend

Technology is reshaping the way assistants work. From scheduling apps to AI-powered tools, there’s never been a better time to embrace tech. The Tech Theatre at the show showcased the latest innovations designed to make life easier, proving that the right tools can boost productivity and reduce stress.

PAs and EAs are increasingly leveraging technology to automate repetitive tasks, organise workflows, and ensure seamless communication. Tools like AI-driven calendar assistants, automated expense management software, and project collaboration platforms allow assistants to focus on strategic tasks rather than administrative burdens. Understanding and adopting these new technologies can significantly increase efficiency and job satisfaction.

However, with so many digital solutions available, selecting the right tools can be overwhelming. The PA Show provided valuable insights into which software and platforms are truly effective for administrative professionals. Keeping up with tech trends is crucial for assistants looking to stay ahead in an evolving workplace.

Reliable transport is non-negotiable

One of the biggest responsibilities for PAs and EAs? Ensuring their executives get where they need to be safely and on time. A delayed car or unreliable transport can derail an entire day’s schedule. That’s why solutions like FREENOW for Business are game-changing. With easy booking, real-time tracking, and professional drivers, PAs and EAs can arrange stress-free travel for their executives, ensuring a seamless workday.

Reliable transport isn’t just about convenience; it plays a crucial role in maintaining efficiency, professionalism, and security. Executives often have tight schedules filled with high-priority meetings, client engagements, and last-minute appointments. Any delays or complications can have a ripple effect, impacting productivity and business outcomes.

Wrapping up

The PA Show highlighted how essential PAs and EAs are to business success. Whether through continuous learning, networking, embracing technology, or ensuring smooth executive travel, the role is evolving fast. The event was a reminder that administrative professionals are not just support staff—they are strategic partners in business operations.

By investing in professional development, building strong networks, and using the right technology and transport solutions, PAs and EAs can continue to elevate their impact. With solutions like FREENOW for Business, managing ground transportation becomes one less thing to worry about—so you can focus on what really matters.

FREENOW for Business

A note from the PA Life team, we absolutely love hosting at the PA Show each year. We have a great selection of supplier’s that offer different solutions, which all of the PA’s and EAs benefit meeting with. We are excited to see what new opportunities come of this, look out for us next year with our new festival theme! The importance of ground transportation, is the easy access to a wide range of vehicles through the FreeNow app. Including, taxi’s, private hire, electric scooter’s or bikes. You can quickly book a ride, and pay through the app

Looking forward to the next PA Show and continuing to support this incredible community of professionals!

For more business travel, check out our latest news on our website at PA Life.