The Eastside Rooms

The Eastside Rooms- Birmingham’s newest conference venue

Eastside rooms is the new contemporary conference venue in the Eastside of Birmingham. Eastside is a unique environment which combines innovation of the future with Birmingham the Ionic Knowledge quarter. Eastside rooms has a total of 23 Meeting spaces including the Affinity suite which is one of Birmingham’s largest pillar free spaces. Meeting spaces are located across three floors with a dedicated reception desk to welcome and guide all guests around the venue. With our dedicated events staff, ample breakout areas and dining facilities as well as a 195 bedroom Aloft Hotel adjacent to us we have everything you need to create a phenomenal event.


The Eastside Rooms Business Mission

The business mission is simple: “To create value for Birmingham by fuelling its visitor and business economy. To represent the city’s “Knowledge Quarter” by attracting conferences and meetings which boost learning and educational based industry, as well as those with a natural affinity to Birmingham’s commercial heritage, as well as its future. To create stunning experiences for the businesses and brands that use our space to educate, entertain and reward their guests and delegates.”

Equally, The Eastside Rooms, since its inception, has looked to operate in an ethical, sustainable and community focused way, making it a beacon of positive values for the city and the businesses that it hosts.

From a customer perspective, the venue itself was designed to meet the needs of the modern business delegate; sustainable, adaptable and flexibility.

Our Affinity suite is one of Birmingham’s Pillar free banqueting space which has been designed with exhibitions in the forefront of our design build during architecture stages. The design layout of the ground floor has allowed us to propose to clients an exhibition show which allows free flow for their delegates to maximise exposure to all those that showcase. The flexibility and adaptability of the Affinity with his Sky fold wall means we can transition our largest space into a functional space for multiple uses meaning any event as no limits to its design. Numerous break out spaces and accessibility through the venue means delegates can explore the space unobstructed.


With pre planning in mind for our clients our conference rooms have inbuilt power supplies in the floor which accompanied with our onsite AV production company help bring our events to life. The location of the Affinity Suite in the heart of the Eastside rooms means we can offer easy access for suppliers to park and unload equipment, multiple access points and high ceiling capacities means almost everything is possible here at the Eastside rooms.


We have two executive boardrooms designed for eight-hour comfort, which offer intimate, high tech and luxury accommodation for those all-important meetings. Whether it’s a meeting for three, team building for ten, seminar with multiple speakers or private dining experience you need The Eastside can tailor make your event to fit your needs. Our dedicated events team are experts in the events industry and are on hand to handle those all-important questions.

The Eastside Rooms launched in spring 2021 and has since hosted over 15,000 delegates. With these delegates travelling nationwide to us our City Centre location with accessible transport links to Birmingham airport and train stations makes getting us to a breeze.

We wouldn’t have been able to accommodate these delegates if we didn’t have a growing team of talented individuals.

This success has been built, not only on the impressive nature of the new venue, but a well-executed launch programme that put ‘relationship’ at its heart. Despite opening during a global pandemic, which decimated the meetings and events industry, The Eastside Rooms has built lasting relationships with event organisers that we will carry through to 2022 and beyond.


Contact details Events team
0121 820 6060




ALL STORIES BY: Izzy Jennings