We are excited to reveal our new look for PA Life with a refreshed colour palette. Choosing a company colour takes careful consideration and is much more than purely an aesthetic choice. Colour influences perception, communication, and emotional connection with audiences…
The familiar pink of PA Life has been our brand colour since of the launch of our website and print magazine in 2011. A year later, in September 2012, we added the PA Life Club to further enhance our offerings that bring the Assistant community and the suppliers for these key corporate bookers together.
Turquoise green is the brand colour of the new look PA Life
Our website has already been updated with the new vibrant and fresh turquoise green and you’ll be able to read a fresh look Spring Issue 2025 in mid February when our next print magazine lands on your desk. If you are not on our mailing list you can pick up a copy at the PA Show Spring 2025 or London Summer Event Show.
Colours evoke emotions and set the tone for how a company is perceived. Blue conveys trust, professionalism, and reliability. Green on the other hand signifies growth, health, and eco-friendliness. A gorgeous blend of these two main colours, resulting on an uplifting tone we have chosen fits PA Life perfectly. We hope you like it too!
Both blue and green, and any variant of these, such as our beautiful turquoise, are also good choices for evoking feelings of calm and also promote productivity.
Turquoise combines the calming qualities of blue with the revitalising energy of green, symbolising balance, tranquility, and creativity. Itโs often associated with creativity and forward-thinking and these qualities are how we see ourselves too.
See more of the new look for PA Life at the PA Show Spring 2025
We are looking forward to seeing many of our readers, followers and PA Life Club members at the PA Show Spring 2025. We will be joined on our stand B20P with a fantastic line-up of suppliers.ย The stand will break our show record as the biggest stand weโve exhibited with to date, welcoming 24 partners. The PA Show is co-located with Confex and Event Production Show at ExCeL London, granting visitors access to three shows with one pass. It’s worth registering for a full conference pass that gives you access to the excellent educational programme of talks and seminars, workshops and the best networking at the show.
Enjoy exclusive benefits and 10% off with PALIFE10%ย ๐ย REGISTERย NOW
Our extensive prime location stand at The PA Show will be a hub of activity, dedicate to all business support and corporate booker professionals. The two show days will be filled with networking and insightful conversations, and we expect a large number of our readers and 1500ย PA Life Clubย members, as well as new visitors to stop by our stand.
PA Life Club is free to join
PAs, EAs, VAs, Office Managers and other executive support professionals are encouraged to joinย PA Life Club and start benefiting for exclusive invitations to FAM Trips, discounted online courses, great Partner Offers and double entries to our competition.
