PA Life is delighted to, once again, be a media partner of The PA Show Spring 2026, the UKโs largest event for the executive support profession. Returning to Excel London for two energising days on 25-26 February, the show brings together Personal Assistants, Executive Assistants, Virtual Assistants, Office Managers and other business support professionals from across the countryโand PA Life welcomes you to its hub, at the heart of show…
- Image from PA Life’s stand at The PA Show Spring 2025
The PA Show Spring with the support of PA Life and has long been a cornerstone of the UK PA and EA calendar. It offers a rare opportunity to step away from the day-to-day and focus on professional growth, inspiration and connection. Whether youโre new to the role or operating at a senior, strategic level, the show is designed to support the evolving responsibilities of todayโs executive support professionals.
Visit PA Life at our festival-themed hub for connection and conversation
This year, PA Life will once again be exhibiting with our trusted supplier partners on a festival-themed hub, creating a welcoming, vibrant space on the show floor. Our stand – D5P, right in the middle ofย the Show- is designed to feel relaxed, social and energisingโwe’ll also have a fabulous bar for you to try delicious cocktails created and served by the talented mixologist from Swingers.ย Our stand is an easy place to pause, recharge and have meaningful conversations with our 20-odd stand partners and the PA Life team.
Come along to register to join the PA Life Club (free for business support professionals). It’s worth also downloading the PA Show app in advance and to bookย meetings to fit your day.
Who will PA Life partner with at The PA Show Spring 2026?
- ATPI – provide world leading event and travel solutions
- Blacklane – Corporate travel solutions for executives
- Cascade Events – Outstanding events, experiences and engagement
- Center Parcs – Aย truly unique alternative forย conferences,ย bespoke corporate eventsย andย team building.
- Church House Westminster ย – Grade II listed landmark venue steeped in royal legacy, wartime resilience, and architectural grandeur
- Club Sports Events – Hospitality packages & tickets for premium sporting events
- Company of Cooks – Creating food experiences that connect with your brand
- De Vere Horsley Estate & Towers – A unique hotel and business retreat in East Horsley, Surrey
- Eurostar for Business – Fast, flexible, and sustainable business travel
- Evolution Live International – The event company behind outstanding experiences since 2003
- Fishmongers’ Hall – A historic London venues where extraordinary events take shape
- Freenow – Europe-wide taxi app where work trips are made easy
- The July London Victoria – Where aparthotel meets boutique luxury, and comes with co-working and meetings spaces
- LGH Hotels – An expansive portfolio of hotels to fit every need and every booker with BWH, Crowne Plaza, Holiday Inn and Morgans Originals brands
- Radisson – Radisson Blu London: Your Home in The City
- Surrey Hills Enterprises – A community of sustainable and purpose driven businesses in the Surrey Hills
- Swingers – Team fun with crazy golf, Carnival, cocktails and street food in London. Also our bar-partner at the Show, serving great cocktails
- Uber for Business – book and pay for everyone’s trips, all from one account
- Venues of Excellence – Event excellence without the effort. Five of the VOE member venues will be joined at our stand:
- Alton Towers Resort – three fantastically themed hotels, waterpark, ย extraordinary golf course, Rollercoaster Restaurant and theme park
- Arena Racing Company – 16 atmospheric racecourse venues for hire across the UK
- Imago Venues – Perfect for training days, conference stays and team plays, and part of Loughborough University with the use of world-class sports facilities
- Rhodes House – a historic Grade II* listed venue in the heart of Oxford
- Unique Venues Birmingham – a collection of fantastically unusual venues with over 25 amazing event spaces
We are also delighted to have these three fantastic businesses support us as sponsorship partners at The PA Show:
- Your Travel Corporate – Business travel experts since 2024 serving travel bookers with best prices, support and latest tools
- The CUBE – Seven games. Endless fun. Unforgettable moments. In Manchester
- The Lost Estate – Londonโs most unforgettable nights out with transformational live experiences
For EAs and PAs, this is a chance to meet suppliers face-to-face and discuss real, everyday challenges. From travel and events to technology, training and workplace solutions, the show floor brings together some of the industryโs most respected providers. Having these conversations in person allows you to ask better questions, explore tailored solutions and build relationships that can genuinely support your role throughout the year.
PA Lifeโs stand is also about community. Whether youโre catching up with peers, meeting the PA Life team, or discovering new partners, itโs a space where shared experiences and practical advice are encourage.
Discover solutions that make work easier
One of the biggest benefits of attending The PA Show Spring is access to top suppliers who understand the PA and EA role. The exhibition showcases products and services designed to improve efficiency, reduce pressure and support assistants in delivering at a high level.
Attendees can explore solutions across corporate travel, events, workplace technology, wellbeing, professional development and more. For those responsible for sourcing, booking or recommending suppliers internally, the show offers a time-efficient way to compare options, understand whatโs new in the market and make informed decisions.
Learn from an extensive, high-level seminar programme
Alongside the exhibition, The PA Show Spring features a rich and extensive seminar programme that reflects the changing nature of the executive support role. Sessions range from free, community-led talks to premium, CPD-accredited conference content delivered by industry experts, trainers and senior professionals.
Topics include leadership, strategic influence, communication, wellbeing, resilience and workplace technology. Dedicated tech sessions explore how assistants can use AI, automation and digital tools to work more proactively and add greater value to their organisations.
๐ PA Life will lead two sessions on day 2:
Leading Upwards: The Art of Managing Your Executive: A fireside chat with PA Life editor and Caroline Barnard, EA at Cambridge University Press & Assessment, and PA Life PA of the Year Star 2025 winner. – 11:30-12:10
Empowering Assistants Through Mentoring Networks: Our editor Marja-Leena will be in conversation with Emily Partridge, Director at eavolve and Juliane Schreiber, EA at Business Four Zero. – 12:30-13:10
The two-day education programme is designed to be practical and relevant, with takeaways attendees can apply immediately. Whether youโre looking to sharpen specific skills or gain a broader perspective on where the profession is heading, the educational content is a major draw.
Why attending matters
For EAs, PAs and business support professionals, The PA Show Spring isnโt just another eventโitโs an investment in your career. It offers space to reflect, learn and reconnect with a community that understands the demands of the role.
By attending, you gain exposure to new ideas, practical tools and trusted suppliers, while also building confidence in your own expertise. You return to work not only with solutions and contacts, but with renewed motivation and a clearer sense of your professional value.
PA Life is proud to support and champion the executive support community year-round, and The PA Show Spring is one of the most powerful places to do just that.
We look forward to welcoming you to our festival-themed stand (D5P), introducing you to our partners, and celebrating the profession together at The PA Show Spring.
