Balancing budgets and benefits: Cost-effective corporate gifts for Christmas 2023

2023 has been a financially challenging year for many companies. Employee benefits are often the first to be cut, which can have a negative impact on staff morale, motivation and engagement. Or perhaps your customer-gifting schemes have been dropped this year, leaving clients feeling abandoned and unappreciated. 

But it’s not all negative. Cost-effective corporate gifts for Christmas can still provide an ideal opportunity to end the year on a high – laying the foundations for a more positive, prosperous 2024. 

You can’t put a price on magic

When budgets are already strained, splashing out on corporate gifting can feel like an unnecessary expenditure. But the gifts themselves don’t have to be overly elaborate or expensive to be impactful – they just need to engender an emotional response in your recipients. 

Think about the last time you received a truly thoughtful gift. Whether you’re picturing a scrapbook of a shared adventure, or an inscribed piece of jewellery, it probably sparked an emotional reaction. It might have made you laugh, brought ‘happy tears’, or compelled you to show gratitude to the giver. These powerful reactions help to build strong bonds, and ensure we remember the gesture for longer. 

And it’s these magical moments that make thoughtful corporate gifting so cost-effective, too. When you make your clients and colleagues feel truly appreciated, you’ll create emotional connections and build positive relationships – delivering significant return on investment for your business. You can’t put a price on magic. 

Spark a little magic with M&S Corporate Gifts

To many people across the UK, M&S is synonymous with Christmas – so an M&S Gift Card is much more than cash in a festive envelope. It unlocks a touch of Christmas magic itself, and gives your recipients permission to treat themselves to all their favourites from the M&S range

An M&S Gift Card is a cost-effective, yet impactful gift at any denomination. You don’t have to spend a lot to spark a little magic in the hearts of your recipients – ensuring the lasting impact on engagement and loyalty is felt long into the new year. 

A small token of appreciation, but a big impact for your business. 

Whether you’re looking to reward staff for their hard work this year, or thank clients for their continued commitment to your company, M&S Gift Cards are the thoughtful option for everyone. 

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