Finlandโs secret is a low-stress, high trust, high innovation lifestyle. For the 7th year in a row, Finland ranks as the happiest country in the world in the UN World Happiness Report. Why? The answer is rooted in the fundamental trust present throughout Finnish society, enabling individuals to feel safe and relaxed. Another reason is the proximity of nature and the disconnection it offers. Finland’s low-stress lifestyle nurtures creativity, making it one of the most innovative countries in the world.
Trust is embedded in Finnish society
The basis for Finland’s consistent #1 position in happiness is explained by the high levels of trust and freedom in its society โ which research shows contributes to well-being and productivity. Finland consistently ranks among the best in the world for transparency and the perceived lack of corruption. Finns tend to trust their neighbors, public officials and their government. Finland is ranked highly for political, civil and press freedom. Additionally, both individuals and institutions experience high levels of freedom.
โIn a well-functioning, fair and equal society, people can worry less and concentrate on living their lives. Poor life decisions or bad luck donโt necessarily have to mean falling too far behind. To feel safe is one of our primal needs and if weโre not safe, weโre not able to relax into co-creation and innovation,โ explains Elisabet Lahti, PhD, applied psychology researcher, author of Gentle Power, and founder of Sisu Lab.
Closeness to nature fosters creativity and innovation
According to the Finnish Happiness Institute (FHI) study, when asking people living in Finland what makes them happy, Finns always mention proximity to nature and the opportunities it offers for recreation and relaxation. In Finland, you are never more than a 10-minute walk from a park or forest. Clean water, unpolluted air and unspoiled nature greatly contribute to wellbeing and happiness โ and nurture creativity.
Emma Seppรคlรค, Ph.D., Yale lecturer and bestselling author of The Happiness Track and Sovereign, is specialised in the science of happiness. She highlights a recent study showing that after spending four days in nature disconnected from electronic devices, a group of backpackers scored 50% better on a creativity test.
โAs an example, if you think about how much time Finns spend in nature per week, per month, per year, it’s a lot more than that!,โ she says, and continues:
โWhen you are unplugging, your brain is in alpha wave mode i.e., in active problem-solving mode and figuring out innovative solutions. If you want to be more creative, you need to consciously have these times of relaxation in your day. For people living in Finland, that’s what the forest offers โ as by the way, does the sauna. Finnsโ anti-stress lifestyle is pro-innovation.โ
Tap into Finnish happiness โ Finland invites collaboration
In the FHI study, one of the most often mentioned factors that affect Finns’ experience as the world’s happiest people is โsisuโ, a unique Finnish concept combining grit, resilience, and determination. However, according to Lahti, in Finland โsisuโ is not just a character strength that contributes to getting things done but denotes an aspiration for quality in how things are done. It impels a kind of integrity-fueled striving toward best possible outcomes across all endeavors, enabling individuals and companies alike to succeed.
As one of the worldโs most competitive and open economies, Finland offers an outstanding launchpad for businesses.
Johanna Jรคkรคlรค, Executive Director, Finland Promotion Services from Business Finland says:
โThe anti-stress lifestyle also influences the Finnish work culture. Finland is a country of low hierarchies, and work-life balance is highly valued. When people come here, they also get access to a kind of lifestyle which is pretty unique. I welcome individuals, as well as businesses, to Finland and to collaborate with Finland, and to tap into the Finnish happiness. We like to think that happiness is good for business and happy employees are productive employees.โ
About the experts
Elisabet Lahti, PhD, is a psychology expert and pioneering researcher of the Finnish construct of sisu. She is the author of โGentle Power: A Revolution in How We Think, Lead and Succeed Using the Gentle Art of Sisuโ www.sisulab.com
Emma Seppรคlรค, PhD, Psychologist, Research Scientist & Lecturer at Yale University & Bestselling Author of โThe Happiness Trackโ and โSovereign.โ www.emmaseppala.com
Business Finland is the Finnish government organization for innovation funding and trade, travel, and investment promotion. Business Finlandโs over 760 experts work in over 40 offices globally and in 16 regional offices around Finland. Business Finland is part of the Team Finland network. www.businessfinland.com
Invest in Finland helps foreign companies identify business opportunities in Finland, produces information on Finland as an investment destination, and enhances and coordinates national efforts to attract investment by actively networking with regional and international entities. Invest in Finland also collects and updates information about foreign-owned companies in Finland. Invest in Finland is part of Business Finland.
Work in Finland attracts talents and startup founders to Finland and help companies to recruit international professionals. www.workinfinland.com is a national website for talent attraction.
