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How to make equality, diversity and inclusion the norm

Aston-University-focuses-on-making-equality-diversity-inclusion-the-norm

Equality, diversity and inclusion (EDI) needs to become โ€œthe normโ€ in organisations to escape the โ€œdisappointingโ€ criticism by the UK government that it is a waste of time.

Thatโ€™s the guidance coming from the latest episode of โ€˜Aston means businessโ€™, a podcast from Aston University presented by journalist Steve Dyson.

Professor Shivani Sharma, the new deputy dean of people, culture and inclusion at the Universityโ€™s College of Business and Social Sciences, explained that EDI cultures must become โ€œeverybodyโ€™s businessโ€ to address the existing gender and ethnicity pay gaps.

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Responding to recent government criticisms of EDI schemes, Professor Sharma said:

โ€œNot enough investment has gone into these roles because, if we look at the history, it tells us that just relying on everybody to do the right thing doesnโ€™t work.โ€

Also interviewed in the podcast was Omar Rashid, a director of The HR Dept, a human resources franchise for Birmingham Central & Wolverhampton.ย 

Mr Rashid, who specialises in diversity and recruitment, said that government criticism of EDI initiatives was โ€œdisappointingโ€.

But he acknowledged: โ€œI understand where theyโ€™re coming from because, if itโ€™s seen as a scheme, as something weโ€™ve got to do, and itโ€™s not done properly, then maybe it is a waste of time and a waste of money. It has to be seen as the norm.โ€

Our multicultural world needs to make equality, diversity and inclusion the norm

He said people need to realise they live in a multicultural world, with a diverse workforce, supply chain and customers, and that if implemented properly the benefits of EDI are there.

Mr Rashid, who is also president of the Asian Business Chamber of Commerce in Birmingham, specialises in diversity and recruitment. He added: โ€œThere is opportunity there through different skills.ย 

โ€œEach individual, whether itโ€™s race, religion, will bring their own perspectives, their own unique skills, even people with a disability. It shouldnโ€™t be seen as a barrier.โ€

Let’s move on from the ‘tick box mentality’

He said examples of a โ€œtick box mentalityโ€ were where businesses might adopt Black History Month but do nothing for the other 11 months of the year, or provide a prayer room during Ramadan but not at any other time.

He added: โ€œWhen itโ€™s tick box, itโ€™s not worth it because youโ€™ll have a business or someone who will do something for a short period of time. They half-heartedly did something without the conviction. Diversity shouldnโ€™t be just a little bit here and there.โ€

Professor Sharma went on to say that โ€˜world daysโ€™ such as International Womenโ€™s Day can act as a catalyst to focus attention on an issue.

EDI needs to be part of everything we do, throughout the year

But she added: โ€œItโ€™s really important that why youโ€™re doing that is clear, and that the strategy of raising awareness, to remove barriers to women, equitable inclusion in the workplace or in society, continues throughout the year.โ€

She said that Aston University had recently gained an Athena Swan Gold award for promoting gender equality in higher education, but that the โ€œscaleโ€ of the problem meant there was still lots more to achieve.

Lack of female and ethnic minority senior academics

She explained that proportions of women entering as students into higher education was really positive, as were degree completion rates. But she pointed to the fact that around 80 per cent of university vice chancellors identified as men, with low representations of ethnic minority women among professors.

Professor Sharma added: โ€œIt will take a sustained effort to undo that over time.โ€

She also praised the Inclusive Aston networking initiative at Aston University, with senior leaders mentoring colleagues of minority ethnic heritage.

Mr Rashid said SMEs needed to look at the opportunities that a diverse workforce and culture can bring to their business.

He added: โ€œOne SME business engaged with someone from an Asian background, wanted to tap into India, and guess what? He has the connections and they were able to open a branch in India.โ€

Catch up on all of the previous โ€˜Aston means businessโ€™ podcast episodes

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