Story Events, leading London event management agency, is proud to unveil a bold rebrand of its flagship industry event, the London Summer Event Show 2025, marking a milestone in the Showโs remarkable 10-year journey. A similar transformation is planned for the London Christmas Party Show, highlighting the company’s commitment to continuing to innovate within the fast-paced landscape…
Since its launch in 2014, the London Summer Event Show has welcomed close to 10,000 attendees, hosted over 700 exhibitors, and inspired countless corporate summer events. As one of the industryโs most creative exhibitions, it has transformed how corporate buyers plan their event calendars, showcasing cutting-edge trends, emerging brands, and fresh ideas year-after-year.
The London Summer Event Show continues to deliver exceptional value to its exhibitors, with a proven track record of ROI. Over 60% of exhibitors return annually, drawn by the opportunity to showcase their event offering to an engaged audience and generate high-quality leads. The Show prides itself on producing a highly targeted audience of pre-qualified event agents and corporate event buyers with over 40% of attendees having event budgets of over ยฃ100,000 and over 50% holding the title of Manager or above.
Exhibitors have shared that they enjoyed a lot of meaningful conversations, with qualified visitors attending with live event briefs and their calendar of events, solidifying the Show as a must-attend event in their marketing calendars.
Jenny George, Sales Manager, Leeds Castle Kent shared her thoughts, ‘The London Summer Event Show is a great exhibition for us to connect with potential clients at the start of the year and to share with them all that Leeds Castle has to offer. The show enables us to promote events we can host all year round from our conference spaces, team building activities and experiences, to spaces for dinners and receptions. We love the show’s creative approach and how both attendees and exhibitors are well looked after at the show! I look forward to seeing what the show team has in store for 2025!’
A new chapter for the London Summer Event Show begins
Over the past decade, the Show has established itself as a cornerstone of the events industry. However, as it has grown, so too has the need for a refined visual identity that aligns with its reputation as the most creative and forward-thinking exhibition in the events industry. The new branding delivers a clean, modern, and timeless aesthetic that embodies both sophistication and the Showโs signature playful summer vibe.
The updated logo transitions from the whimsical sun and bird motif of its early days to a sleek, contemporary design, reflecting the Showโs evolution. The 2025 theme, Palm Royale, enhances this transformation, blending the glamour of the 1920s with the vibrancy of a tropical paradise. A fresh colour palette and vibrant tropical elements create an unforgettable visual identity that celebrates the Showโs legacy while looking to the future.
What to expect at this year’s Show
The 2025 edition promises an array of exciting developments. Alongside the rebrand and refreshed website, the Show will feature expanded thought-leadership seminars, interactive workshops, and dynamic networking opportunities. With the Palm Royale theme setting a glamorous and tropical tone, attendees can expect to be inspired and energised while connecting with the industryโs brightest minds.
Rosalind Shelley, Managing Director of Story Events, shared her thoughts:
โWe are thrilled to unveil the new look and feel of the London Summer Event Show. This rebrand represents an exciting new chapter for both the Show and Story Events as a whole. As we celebrate the 10th anniversary of our flagship exhibitions, weโre proud to reflect on the incredible legacy weโve built while looking ahead to a bright, innovative future. This transformation not only underscores our creativity but solidifies our position as an industry leading and creative trade show.โ
Join us at the London Summer Event Show 2025
The London Summer Event Show will take place on 4-5 February 2025 at the iconic Art Deco Freemasonsโ Hall. Registration is now open – secure your complimentary ticket today and be among the first to experience the Showโs exciting new look.
For more information, visit www.londonsummereventshow.com
For more not-to-be-missed events for PAs and EAs to attend see PA Life’s Upcoming Events diary.
