The PA Show Spring brings together thousands of business support professionals from across sectors and career stages. It is a space designed not only to inform, but to energise — combining education, peer connection and access to trusted suppliers who understand the realities of modern executive support. The show continues to evolve alongside the roles it represents, and PA Life is proud to once again be at its heart with a festival-style ‘hub’ alongside our trusted partners…
You can read more in the latest PA Life Spring 2026 Issue.
A profession in evolution
The role of the EA and PA has never been more complex or influential. Today’s assistants operate as strategic partners, problem-solvers and trusted advisors, often balancing operational responsibilities with leadership, project management and decision-making. The PA Show Spring reflects this shift, offering content and connections that recognise the breadth and depth of the role.
For those early in their careers, the show offers clarity, confidence and a chance to learn from others navigating similar challenges. For senior EAs and experienced PAs, it provides perspective — an opportunity to benchmark, refine skills and stay ahead of changes in technology, workplace culture and
business expectations.
PA Life’s festival-style stand is built around connection
This year, PA Life will once again be exhibiting alongside our trusted supplier partners on a vibrant, festival-themed stand – D5P – on the show floor. Designed as a welcoming and social hub, the stand offers more than just information — it creates an environment where conversation flows easily and
relationships can begin naturally. In a profession that thrives on people skills, face-to-face interaction matters. The hub is a place to pause between sessions, meet the PA Life team, exchange experiences with peers and have meaningful discussions with suppliers who understand the demands placed on executive support professionals.
Rather than rushed sales conversations, these interactions allow for honest dialogue about real challenges — from managing complex travel schedules and events to sourcing reliable services, implementing new technology or supporting wellbeing in the workplace. For many attendees, these conversations form the foundation of long-term professional partnerships.
Access to suppliers who understand the role
One of the most valuable aspects of The PA Show Spring is the opportunity to engage directly with suppliers whose services support the day-to-day realities of the EA and PA role. The exhibition floor brings together a wide range of providers across corporate travel, meetings and events, workplace technology, training, wellbeing, gifting and professional services. For assistants responsible for researching, booking or recommending suppliers, the show offers an efficient way to compare options, ask informed questions and discover new solutions.
It also allows attendees to explore emerging trends and innovations that could improve productivity, reduce pressure or add value within their organisations. Crucially, these conversations take place in a context where the PA and EA perspective is understood. Suppliers exhibiting at The PA Show Spring recognise the level of influence and responsibility held by executive support professionals — and tailor their approach accordingly.
Who will PA Life partner with at The PA Show Spring 2026?
- ATPI – provide world leading event and travel solutions
- Blacklane – Corporate travel solutions for executives
- Cascade Events – Outstanding events, experiences and engagement
- Center Parcs – A truly unique alternative for conferences, bespoke corporate events and team building.
- Church House Westminster – Grade II listed landmark venue steeped in royal legacy, wartime resilience, and architectural grandeur
- Club Sports Events – Hospitality packages & tickets for premium sporting events
- Company of Cooks – Creating food experiences that connect with your brand
- De Vere Horsley Estate & Towers – A unique hotel and business retreat in East Horsley, Surrey
- Eurostar for Business – Fast, flexible, and sustainable business travel
- Evolution Live International – The event company behind outstanding experiences since 2003
- Fishmongers’ Hall – A historic London venues where extraordinary events take shape
- Freenow – Europe-wide taxi app where work trips are made easy
- Inclusive Digital – Award-winning video production, event filming, live streaming, AV solutions, video production, podcasting, and AI.
- The July London Victoria – Where aparthotel meets boutique luxury, and comes with co-working and meetings spaces
- LGH Hotels – An expansive portfolio of hotels to fit every need and every booker with BWH, Crowne Plaza, Holiday Inn and Morgans Originals brands
- Radisson – Radisson Blu London: Your Home in The City
- Surrey Hills Enterprises – A community of sustainable and purpose driven businesses in the Surrey Hills
- Swingers – Team fun with crazy golf, Carnival, cocktails and street food in London. Also our bar-partner at the Show, serving great cocktails
- Uber for Business – book and pay for everyone’s trips, all from one account
- Venues of Excellence – Event excellence without the effort. Five of the VOE member venues will be joined at our stand:
- Alton Towers Resort – three fantastically themed hotels, waterpark, extraordinary golf course, Rollercoaster Restaurant and theme park
- Arena Racing Company – 16 atmospheric racecourse venues for hire across the UK
- Imago Venues – Perfect for training days, conference stays and team plays, and part of Loughborough University with the use of world-class sports facilities
- Rhodes House – a historic Grade II* listed venue in the heart of Oxford
- Unique Venues Birmingham – a collection of fantastically unusual venues with over 25 amazing event spaces
We are also delighted to have these three fantastic businesses support us as Sponsorship Partners:
- Aramco Europe – World leader in integrated energy and chemicals
- First Jets – With a mission is to make private jet charter as relaxing, convenient and effortless as possible, and at great prices too.
- Your Travel Corporate – Business travel experts since 2024 serving travel bookers with best prices, support and latest tools
- The CUBE – Seven games. Endless fun. Unforgettable moments. In London, Canary Wharf and Manchester
- The Lost Estate – London’s most unforgettable nights out with transformational live experiences
Learning that reflects real working life
Alongside the exhibition, attendees can access an extensive seminar programme designed to address both practical skills and long-term career development. The programme includes a mix of free-to-attend community sessions and premium, CPD-accredited conference content. Topics span leadership and strategic influence, communication, resilience and wellbeing, alongside dedicated technology streams exploring AI, automation and digital tools.
PA Life will lead two sessions on day 2
11:30-12:10: Leading Upwards: The Art of Managing Your Executive: A fireside chat with PA Life editor Marja-Leena Toseland and Caroline Barnard, EA at Cambridge University Press & Assessment, and PA Life PA of the Year Star 2025 winner. 12:30-13:10: Empowering Assistants Through Mentoring Networks: Our editor will be in conversation with Emily Partridge, Director at eavolve and Juliane Schreiber, EA at Business Four Zero.
The power of professional community
Beyond education and sourcing, The PA Show Spring plays a vital role in strengthening the executive support community. It is a place where assistants can connect with others who understand the pressures, expectations and rewards of the role. Networking at the show takes many forms, from structured sessions to informal conversations over coffee. These interactions often lead to the exchange of ideas, reassurance that challenges are shared, and a renewed sense of professional identity. In a role that can sometimes feel isolating, the value of this connection cannot be overstated. Attendees frequently leave the show feeling not only better informed, but more confident and recognised.
Why the show matters
Attending The PA Show Spring is not simply a day out of the office — it is an investment in professional growth. The combination of education, supplier engagement and peer connection offers tangible benefits that extend well beyond the two days at Excel London. Delegates return to work with new ideas, practical tools, trusted contacts and a clearer sense of their own value within their organisations. They are better equipped to support their executives, influence decisions and navigate the evolving demands of the role.
PA Life at the heart of the experience
PA Life is proud to champion the executive support profession throughout the year, and The PA Show Spring is a natural extension of that mission. As a media partner, exhibitor and community platform, we are delighted to be part of an event that celebrates, supports and elevates PAs and EAs at every stage of their careers. We look forward to welcoming attendees to our festival-themed hub, introducing our partners, and sharing conversations that reflect the realities — and possibilities — of life in executive
support.
Click to pages 25-48 in PA Life Spring 2026 Issue to read more about the show. We also introduce you to our partners who will be joining us on stand D5P.
