For 139 years, Olympia has stood as one of the UKโs most iconic venues – a place where industries, innovators, and audiences have gathered to exchange ideas and shape the future. Now, this legendary destination is entering a bold new chapter. Through a ยฃ1.3bn regeneration, Olympia is being reimagined as a modern, multi-faceted estate designed to meet the needs of todayโs organisers and tomorrowโs audiences.
When the project begins opening in phases from late 2025, Olympia will be much more than a venue. It will be a hub where business, creativity, and culture converge. This transformation is not simply about new buildings; itโs about unlocking new opportunities and ensuring Olympia remains one of the most diverse, versatile, and attractive venues for events of every type.
Built for every vision
At the heart of Olympiaโs regeneration is the creation of spaces that expand the possibilities for organisers. Alongside its grand heritage halls, the redevelopment will introduce a brand-new international convention centre, a private membersโ club, a 1,500-seat theatre, a 4,400-capacity live music venue, two hotels, new bar and restaurant concepts and more.
This integration of event infrastructure with hospitality, leisure, and culture gives organisers something unique: the ability to design experiences that are flexible, bespoke, and immersive. Events of all sizes will be able to breathe in or out across spaces of varying capacities. A brand activation can flow seamlessly into a live performance. A conference can end with an exclusive networking dinner. A product launch can sit alongside a curated immersive experience. Whatever the vision, Olympia will provide the canvas to bring it to life.
Designed for flexibility
The event landscape is evolving fast. Hybrid delivery, experiential formats, and cross-industry collaboration are reshaping how audiences engage. Olympiaโs new facilities are being designed with this evolution in mind, offering flexible configurations, advanced digital infrastructure, and sustainable operations that empower organisers to innovate.
From international trade shows requiring expansive floor space, to esports tournaments needing cutting-edge connectivity, to cultural festivals weaving together multiple formats, Olympiaโs regenerated site will provide the right stage. Most importantly, it will give organisers the confidence that their events can scale, adapt, and grow within a single, future-proof venue.
Supporting industry growth
This regeneration also carries a broader mission: to strengthen the UKโs events industry on the global stage. London remains one of the worldโs most desirable destinations for international gatherings, and Olympiaโs expanded offering ensures the capital retains its competitive edge.
Enhanced transport links and improved visitor flow will make navigating the site simple and intuitive. On-site hotels, high-quality dining, and entertainment ensure that delegates, exhibitors, and visitors have everything they need within the estate itself. By combining business, leisure, and culture under one roof, Olympia will encourage longer stays, deeper engagement, and greater value for organisers and partners alike.
Where business meets culture
What sets Olympia apart is its vision: to create a place where business events and cultural experiences not only coexist but enhance each other. Alongside exhibitions, trade fairs, and conferences, Olympia will also host live music, theatre, film screenings, and festivals. The result is a truly hybrid destination, one that mirrors how audiences consume experiences today and opens new opportunities for organisers to connect with fresh communities.
Ready to experience the magic of Olympia?
With end-of-year celebrations just around the corner, organisers can make this festive season truly unforgettable with unique Christmas experiences at Olympia. From glamorous end-of-year parties and showstopping awards nights to intimate dinners and unforgettable festive gatherings, celebrate in ultimate style at one of Londonโs most iconic venues.
For more intimate or private gatherings, hire one of Olympiaโs elegant and iconic venue spaces, accommodating a minimum of 100 guests. For larger-scale celebrations, bespoke and exclusive corporate packages are available for Winter Funland, Londonโs biggest indoor winter funfair, coming to Olympia from 11 December to early January.
Find out more about the how Olympia can bring your festive vision to life.
Or email hello@olympia.londonย or callย +44 (0)207 598 2788.
We are excited to have Olympia as a PA Life Recommended Supplier.
