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dr lynda shaw

Top 10 stories of the week

The kids are headed back to school. For some that may be a blessing, but for others it’s the first sign that summer is coming to an end. Let’s put off saying goodbye to the sun a bit longer and look back at our top 10 most read stories of the week. 1. 4 ways to get over unfair treatment at…

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Top 10 stories of the week

The weather reports are leading us to believe we should be preparing for another heat wave, so we’re predicting lots of after-work drinks in the garden. Before you check out for the weekend, let’s find out what your fellow PAs were reading this week. 1 6 ways to write productive emails According to the Radicati Group, workers worldwide collectively sent…

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You shouldn’t need to pull a sickie to have a mental health day

Businesses need to stop penalising employees when they legitimately take days off for the good of their mental health, and should even introduce ‘mental health home days’ to encourage loyalty, support and good communication in the workplace, according to cognitive psychologist and business neuroscientist Dr Lynda Shaw. Some companies in the US and Australia offer ‘duvet days’ as part of…

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There is no need to fear public speaking

We are increasingly fearful of public speaking because it means risking our group membership, according to cognitive psychologist and business neuroscientist Dr Lynda Shaw. It is estimated that somewhere between 40-75% of us are afraid of public speaking, supported by the famous survey by RH Bruskin Associates*, which showed that 41% of respondents were afraid of public speaking whilst only…

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The seriousness of fun in business

Ideas are being blocked and strategies are not being properly implemented because of the increase in stress and consequent decrease of enjoyment in the workplace, according to Cognitive Psychologist and Business Neuroscientist Dr Lynda Shaw. Did you know that the average preschooler laughs or smiles 400 times a day, but this number drops to only 15 times a day by…

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Celebrating women in business

Since 1911 when the first International Women’s Day was held, women all around the world have both celebrated their economic, political and social achievements and campaigned for parity. Now, more than 100 years on and as we prepare to mark International Women’s Day on 8 March – what exactly has changed and what is the psychology of the female worker…

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How fear affects business

With oil price at record lows, increasing competition from China and emerging economies, the threat of terrorism, and the slow recovery from recession, cognitive neuroscientist and psychologist Dr Lynda Shaw argues that business leaders are feeling a surge in anxiety that they are not equipped to deal with and are less likely to take even calculated risks. “Fear can be helpful because it alerts us…

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Mismanaging millennials could result in double disaster

Mismanaging the contrasting work styles between different generations could lead to disaster, according to Cognitive Neuroscientist and Business Improvement Strategist Dr Lynda Shaw, who argues that the millennials (born early 1980s to early 2000s) in particular are being grossly mishandled. Shaw argues: “The mentality between baby boomers (born between 1946 and 1964) and millennials couldn’t be more different. On the…

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UK businesses need to get emotional

Understanding emotional expression, using emotional intelligence and having an appropriate emotional response could mean the difference between closing or losing a sale and creating or diffusing conflict, as well as securing the best talent, according to business neuroscientist Dr Lynda Shaw. Whilst Charles Darwin theorized that emotions were biologically determined and universal to human culture, the more popularised belief during…

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