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What makes a great delegate package and why is it so important now?


With organisers and agencies mindful of increasing costs, value for money is a driving factor when deciding where to host a conference, launch or AGM. Simona Negretto, head of conferences & events UK & Ireland at Vue shares an exclusive case study with PA Life on what makes a great delegate package in today’s event landscape…

Many venues have decent in-house audio-visual equipment, and of course will have a catering option, but what can be offered over and above without incurring additional budget?

Let’s look at what makes a great delegate package and how to keep it within your budget

We’ve researched this over the last year at Vue and have road-tested our newly created delegate packages. Premium pet food brand Lily’s Kitchen was one of the first to try out the Platinum package at one of our flagship venues on Leicester Square.

Having traditionally used hotels for their annual company conference, they were pleasantly surprised by everything the cinema setting had to offer, as well as the package inclusions.

100 delegates arrived at 8.30am for a 9 o’clock start, greeted with orange juice, tea, coffee and pastries. On entering the screen room, the Lily’s Kitchen logo welcomed them on the big screen in glorious technicolour. Taking their seats, adorned with popcorn, each delegate enjoyed the comfortable chairs, complete with cup holders, ready for the presentations.

EA gives praise for Vue’s great delegate packages

Lyn, EA to the CEO commented to me “the annual conference is such an important date in our company diary. As well as looking back at the highlights from last year, we celebrate those who have achieved great things and look forward to what we’ll be working on this year.”

Departmental and personal recognition ‘Golden Tin’ awards were given out to celebrate employees. The categories include Unsung Hero/ Team of the Year / Newcomer of the Year / Spirit of our Values / Individual Growth / BCorp Champion / Idea of the Year and Founders Award stated on each one.

Following the conference everyone was treated to a hearty lunch from The Caterers who surprised the client by creating cat and dog shaped shortbreads to the delight of guests.

Lyn praised our event manager Ash, saying “he was brilliant to work with, and made everything seamless. We loved being in the cinema, it was wonderfully comfortable with the recliner seating, and everyone could see and hear perfectly. I’ve had some great comments post event, and the biscuits were an enchanting addition.”

Branding your company event made easy at a cinema setting

At every Vue venue signage is also included in the foyer and outside the screen rooms as part of the packages. There is no additional cost, clients can supply a logo, moving image or even create a poster to the theme of the event taking place.

Thoughtful inclusions create a meaningful impact and if that’s what it takes to set one apart…

Find out more about about Vue Conferences & Events 


Vue Entertainment (Vue UK & Ireland) is a leader in out-of-home entertainment offering the ultimate seat, screen and sound with over 850 screens, throughout the UK and Ireland. Vue is a pioneer of the cinema experience offering luxurious recliners, VIP seats and stadium seating alongside all the latest blockbusters and event cinema titles including opera, ballet, musicals, theatre, live streaming of sporting events and concerts, and hosting Gaming championships, Vue provide the ultimate big screen experience.
At Vue, we believe there is nothing like the full-blown big screen experience delivered at its best, which demands the perfect tuning of the seats, the screen, and brilliant sound.