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      Artificial intelligence

      Digital disruption is changing the way we do business

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      Technology has made companies develop and adapt to new advances at an alarmingly quick rate, but does your business view digital disruption as a negative or a thriving new opportunity to take advantage of? Technology is often thought about in terms of physical devices that are electrical or digital, when in fact, technology encompasses far […]

      How to future-proof customer experience for 2019

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      If you want your business to rise above the rest in 2019, you need to provide the best possible customer service. In this article, we look at five ways you can take advantage of technology and innovation to boost your customer service. A study conducted this year by Accenture found that two-thirds of large companies […]

      Work & life: Sherrine Wright

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      After seven years at the multinational toy and games company Hasbro, Sherrine Wright, EA at Hasbro, hasn’t looked back. Here, she shines the light on the vibrant and colourful world of toys and why it is imperative to keep up with the latest tech. What inspired you to start a career as a PA? My […]

      What is the future of the EA role?

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      On Tuesday evening a group of PAs got together at an event held by Fyxer in central London to discuss a topic that all PAs have worried about recently; what is the future of the EA role, with the advancement of technologies such as artificial intelligence? Vincenzo Ferrara reviews what was discussed. The event held by […]

      Should you be worried about voice assistants?

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      Technology is taking over our lives at an increasingly rapid rate and it’s got a lot of PAs worried that they will be replaced with a phone app. Vincenzo Ferrara thinks that change is in the air, with investment and development in AI (artificial intelligence), it seems likely that in the future a lot of […]