Aviva Studios, home of Factory International, is forecasting a powerful shift in the way brands approach live experiences in 2026, and is encouraging event planners to capitalise on a new wave of brand storytelling, with art and culture-led experiences, over the year to come… Community centred experiences predicted as new brand storytelling Across sports, art, […]

Creative Directors from leading agencies gathered at Aviva Studios, home of Factory International, last week. The event was a platform to discuss the growing trend of brands embracing risk and culture, and immersive experiences to engage audiences… The roundtable, part of Aviva Studios’ Insight Events series, took place alongside Marina Abramović’s Balkan Erotic Epic, a […]