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behavioural science

How to apply behavioural science in the workplace

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A new book on behavioural science within the workplace has been published, with some fascinating insights on how to improve products and services while achieving the best possible outcome for customers. โ€˜Applying Behavioural Science To The Private Sectorโ€™ has been written by Dr Helena Rubinstein, who has previously worked on projects for Southwest Airlines, Heineken, […]