brand storytelling in events News & Articles from PA Life

Factory International predicts new wave of brand storytelling for 2026

Aviva Studios, home of Factory International, is forecasting a powerful shift in the way brands approach live experiences in 2026, and is encouraging event planners to capitalise on a new wave of brand storytelling, with art and culture-led experiences, over the year to come… Community centred experiences predicted as new brand storytelling Across sports, art, […]

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brand storytelling in events

Factory International predicts new wave of brand storytelling for 2026

Creating relationships between PAs, EAs and corporate bookers and their industry suppliers

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