As soon as someone mentions the word “strategy”, assumptions of particular measures come into place – assessing our ability as to how well we are doing and how we are contributing. Good intention messages can become dissolved due to lack of transparency on important focus areas, leaving the individual none the wiser. Whispers start questioning […]

Behind every successful business leader is a personal or executive assistant who is constantly striving to help them run their business as effectively as possible. In the five years since Aimee Bateman set up Careercake.com, she has spoken to countless office managers, secretaries and assistants across a wide range of industries, helping them to boost […]