An organisation’s purpose is one of the key pillars it’s built on but who is responsible for creating and maintaining this purpose? By Thom Dennis, CEO of Serenity in Leadership Much like the values embedded in a mission statement, a company’s purpose can quickly be forgotten or is often seen as an add-on or a […]

Millennials in particular are more likely to spend money with a company, or consider joining their workforce, if it has clear business ethics that align with their own, or if the business shows corporate social responsibility or clear integrity.  These younger consumers are extremely important not least because have also have the loudest voices on […]