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      What your mobile phone says about you…

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      The apps you keep on your phone can show if you’re stressed, have a tidy home or if you’re a bit of a party animal, it has emerged. They can also provide a host of other insights into your state of mind, your outlook on life and your motivations, a leading psychologist has revealed. It […]

      How to future-proof customer experience for 2019

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      If you want your business to rise above the rest in 2019, you need to provide the best possible customer service. In this article, we look at five ways you can take advantage of technology and innovation to boost your customer service. A study conducted this year by Accenture found that two-thirds of large companies […]

      Facebook’s data breach is ‘incredibly worrying’ for the industry

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      The news that Facebook is being investigated following a data breach has rocked the nation. The social media platform is reportedly being investigated by The US Federal Trade Commission after allegations that 50 million users’ private information was misused by political consultancy firm, Cambridge Analytica (CA). CA, which is based in London, denies taking the […]

      Young adults ditch Facebook, while more older users join network

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      Teens and young adults are ditching Facebook in favour of services such as SnapChat, while over-55s are choosing to use the social network more and more. According to a new report by eMarketer, in 2018 2.2 million 12 to 17-year-olds and 4.5 million 18 to 24-year-olds will regularly use Facebook in the UK, 700,000 fewer […]

      Join the PA Life panel session at office* 2018

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      PA Life will be hosting a panel session at office* later this month, with a key focus on self-development. Dubbed How to take control of your own development, PA Life’s editor Jade Burke will be joined on stage by panellists Catherine Arden, theatre director, trainer and speaker, Ben Bushell, PA from the Dorchester Collection Academy, David […]

      The importance of developing social relationships

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      Just using social media is no longer enough if you aren’t developing a relationship with your followers, according to social media management company Hootsuite. While sites and apps like Hootsuite and Tweetdeck allow users to access various social media data and streams all from one screen, learning how to use your management systems to your […]

      How to use social media to boost event engagement

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      Organising an event in the digital age can be a daunting task, and making the most of the various platforms from Twitter and LinkedIn to Snapchat and even WhatsApp can be overwhelming without preparation. Speaking with PA Life editor Molly Dyson at this year’s London Venues Summit, event organisers and social media specialists were brought […]