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Future In 15

VIDEO: Understanding your audience

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Organising a successful event is more than just venue sourcing, according to former FreemanXP worker Kim Myhre in an interview with The Future In 15. Talking with show host Caleb Parker, the former Senior VP of FreemanXP’s London office wanted to encourage event planners to carefully consider their attendees and rethink the way they treat […]

VIDEO: How to tackle ‘big data’

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Understanding consumer behaviour and your clients’ wants and needs has never been easier if you know where to look. With technology companies embracing the analytical, the key to success is hidden within your data, according to business travel and commission management specialist Mark Lewington in an interview with The Future In 15. “People can make […]

VIDEO: How are online bookings affecting the events industry?

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Event organising and venue booking has significantly changed in the last 25 years. Customer interaction, speed and feedback are valued more highly now than ever before, in no small part down to the explosion of the digital age. Discussing how the information superhighway has influenced the way the industry has changed over the course of […]

PA Life partners with Future In 15

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PA Life has signed a new partnership agreement with events industry web show Future In 15 to create a discussion among PAs and event organisers about the issues they face. Developed by producer Matt Riley and Show Host Caleb Parker, Future In 15 is a series of 15-minute interviews with events industry leaders who are […]