PA-Life-Christmas-Party-2022
Posts Tagged :

greenwashing

Greenwashing pressure: marketers work on sustainability projects without qualifications

  • 1

A survey of hundreds of marketing professionals has revealed that three-quarters have worked on sustainability-related communications recently, despite many feeling that they are not qualified to do so. Conducted by the Chartered Institute of Marketing (CIM), the survey polled 203 marketers to garner their experience delivering campaigns to communicate their clients’ environmental initiatives. Most said […]