The Eastside Rooms & Aloft Birmingham Eastside
19-20th January 2023

The Eastside Rooms and Aloft Birmingham Eastside invite PA Life Club members to Birmingham for an overnight experience of their events venue and accommodation.

You will be welcomed on arrival with an arrival drink from our on-site W XYZ Cocktail Bar. A guided tour of the venue will follow and it will showcase all that The Eastside Rooms has to offer as a venue. The tour will finish up in our Ashstead Suite where you will be served an exquisite culinary delight prepared by the fantastic onsite Head Chef and catering team.

Overnight accommodation will be provided at the 4* Aloft Birmingham Eastside! Get yourself booked in for night of good food, great laughs and lots of mingling!

DATE: 19-20 January 2023, arrival at 5pm, Thursday 19th and departure after breakfast on the 20th January 2023.

ADDRESS: 2 Woodcock Street, Birmingham B7 4BL



The Eastside Rooms is Birmingham’s newest conference centre, combining innovation with Birmingham’s industrial heritage, bringing a varied range of blank canvas spaces perfect for any occasion.

Our largest space, The Affinity Suite is the perfect space for both work and play. From glitzy balls to structured conferences the 888m² space can host up to 1200 delegates and even benefits from its own foyer and bar area. There are a further 22 flexible meeting spaces, which can be set up as per the requirements for your individual events!

Directly adjacent to the conference centre, is the musically inspired 195-bedroomed Aloft Birmingham Eastside. The vibrant design and tech-forward approach make this hotel in Birmingham one of a kind. Mix and mingle and W XYZ Bar, dine at Tempo! restaurant or grab a gourmet snack 24 hours a day at Re:Fuel by Aloft.

Access to venue is a breeze, with 3 main rail hubs within a 20-minute walk offering fast connections to all major UK cities as well as Birmingham International Airport. This central Birmingham hotel ticks all the boxes for the modern business and leisure traveller.

The Eastside rooms is Birmingham’s newest conference venue combines innovation with Birmingham’s industrial heritage. We bring you a varied range of blank canvases which are perfect for your next conference or celebration.

Our largest event space, The Affinity Suite is the perfect canvas for both work and play. From glitzy balls to structured conferences, this 888 sq. m. space can host up to 1200 delegates and benefits from its own foyer and bar.


Please RSVP to secure your place by emailing and you will be notified asap if you have a place.

Read more here

"*" indicates required fields