New survey turns events into a science

How on earth do you create the perfect event? New research hopes to help PAs by providing the answer to this taxing question.

Looking at everything from what motivates someone to attend an event in the first place, to the importance of the venue and how much wine is ‘enough’, the survey aims to construct an evidence-based blueprint for the perfect event.

Caterer Jackson Gilmour and the Science Museum, under the title Science of Events, have designed the survey for any PA who has had to attend a corporate event, or put one together, in order to uncover the mystery ingredients that make up the perfect event ‘formula’.

The survey is online at jacksongilmour.com/be-part-of-our-science-of-events-research until the end of October. It forms part of the broader Science of Events project, which also includes focus groups with industry experts.