Traditional methods of communication remain strong

Communications technology in the modern age is advancing at an exponential rate and changing the way we communicate, both personally and professionally. With social networking and the ability to communicate with anyone anywhere in the world at our fingertips, the need for face-to-face communication would appear to be diminishing.

However, the value of meeting in person looks set to continue unabated.

A recent study conducted by De Vere Hotels points out that 80% of business people are still more likely to do business with somebody they have met in person rather than by phone or email. Behavioural psychologist Peter Collett explains that as much as 90% of what we communicate is through non-verbal language. He comments: “Meeting in person means that we engage all of our senses… All forms of communication… are open to misinterpretation, but because face-to-face interaction provides such a wealth of information, it’s much more likely to lead to mutual understanding.”

The study reports that traditional meetings can increase productivity and profit. Those surveyed felt they established a better rapport with associates and said they would be better prepared and act more professionally in a face-to-face meeting. Women said they were more likely to make an effort to be presentable and men said they would be more attentive in person.

Out of the study, De Vere Hotels and Dr Collett have created a guide to establishing long-standing business relationships through meetings. Some of their tips are how to choose interesting venues; remembering the purpose of the meeting is to network with people who may help you in the future; planning ahead and trying to anticipate problems; making a good impression with body language; asking the right questions; and making an impact in order to stand out in each person’s mind.