The mia optimistic as the end of England’s COVID-19 restrictions is announced

The Meetings Industry Association (mia) has responded to the UK’s ‘living with COVID’ plan, as UK Prime Minister Boris Johnson announces the end of all restrictions in England from April 2022.

Kerrin MacPhie, chief executive of the mia, said: “While yesterday’s announcement does not yet declare victory over COVID-19, it will provide many organisations with security and confidence that recent business meetings and events levels will remain.

“During a two-year period which has been a rollercoaster for consumer confidence, it remains paramount that we as an industry continue to demonstrate the highest of safety and hygiene standards. Although restrictions are coming to an end, rigorous and enhanced cleaning and control protocols that have been adopted should remain to showcase the sector’s ongoing commitment to service, safety and hygiene.

“We will shortly be issuing our own guidance in line with the latest announcement, which will serve as a tool to guide venues and suppliers through this latest transition. While we are optimistic that the sector can now move forward, it must do so with caution to demonstrate its compliance with best practice principles. I am confident that this approach will boost consumer confidence and support the industry to meet again.”