Is Personal Assistant a good career option in the UK?

The role of a Personal Assistant (PA) has long been a vital support function within businesses and organisations. In the UK, PAs play a crucial role in ensuring smooth operations, supporting executives, and managing a wide range of administrative and strategic tasks. But as technology, remote working, and business structures evolve, many aspiring professionals may wonder: is Personal Assistant a good career?

PA Life is here to help EAs, PAs, VAs and other executive support professionals to navigate the current landscape of the profession, career prospects, salary expectations, and how the role is evolving to stay relevant. We do this through our tailored content both in print and digitally, with our events and the free PA Life Club…

The role of a Personal Assistant in 2025

Traditionally, Personal Assistants were responsible for managing diaries, scheduling meetings, handling correspondence, and ensuring the efficiency of their executive’s daily routine. While these responsibilities remain, the role has expanded significantly. PAs today often take on more strategic duties, such as:

• Project management – overseeing business and personal projects.
• Event planning – coordinating corporate events and travel.
• Stakeholder management – liaising with internal and external contacts.
• Technology support – using digital tools to improve workflow efficiency.
• Business insight – contributing to decision-making processes.

With these additional responsibilities, modern PAs are no longer just support staff; they are strategic business partners who play an active role in company success.

Is there demand for Personal Assistants in the UK?

The demand for skilled Personal Assistants remains strong across various industries in the UK. Sectors such as finance, healthcare, media, and technology continue to require PAs who can handle high-pressure environments and support top-level executives. Additionally, many start-ups and SMEs are now recognising the value of hiring a PA to streamline operations.

A key trend is the rise of remote and hybrid PAs, where professionals support multiple clients or executives from different locations. Virtual PAs (VAs) have become increasingly popular, allowing professionals to work flexibly while still offering essential business support.

Salary expectations and career progression for Personal Assistants

One of the most attractive aspects of a career as a PA is the potential for salary growth and career progression. According to industry reports, salaries vary depending on experience, industry, and location:

• Entry-level PA (0-2 years experience): £25,000 – £32,000 per year.
• Mid-level PA (3-5 years experience): £32,000 – £45,000 per year.
• Senior PA (5+ years experience): £45,000 – £60,000 per year.
• Executive Assistant (EA) or Chief of Staff roles: £60,000+ per year.

Many PAs transition into Executive Assistant (EA) roles, which involve supporting C-suite executives and handling higher-level business functions. Some progress further into Chief of Staff positions, overseeing operations and team coordination. Others move into related fields such as HR, operations, or office management.

Skills needed for a successful PA career

To thrive as a PA in 2025, professionals need to develop a mix of traditional and modern skills:

• Organisation & time management – Managing multiple tasks and prioritising effectively.
• Tech-savviness – Proficiency in Microsoft Office, CRM systems, scheduling tools, and virtual meeting platforms.
• Communication skills – Strong written and verbal communication for liaising with stakeholders.
• Problem-solving – The ability to think on your feet and handle unexpected challenges.
• Discretion & confidentiality – Handling sensitive information responsibly.
• Flexibility & adaptability – Adjusting to dynamic work environments and new technologies.

The impact of technology on the PA role

Automation and artificial intelligence (AI) have changed many administrative roles, leading some to question whether traditional PA responsibilities will be replaced. However, rather than making PAs obsolete, technology has transformed the role.

Digital tools such as AI-driven scheduling assistants, cloud-based project management systems, and automated reporting help PAs work more efficiently. Instead of replacing PAs, technology allows them to focus on higher-value tasks, such as strategic planning, stakeholder engagement, and business operations. Those who embrace technology will find themselves in high demand.

The growing importance of emotional intelligence for PAs

While technical skills and efficiency remain essential, emotional intelligence (EI) is becoming a defining factor in a successful PA career. Executives rely on PAs not just for organisational support but also for interpersonal skills, diplomacy, and discretion. In a world where AI can handle scheduling, it’s the human connection, anticipation of needs, and ability to manage relationships that make a PA indispensable.

Challenges of the PA career

Like any career, being a PA comes with its challenges:

• High expectations & pressure – Supporting senior executives can be demanding, with tight deadlines and changing priorities.
• Work-life balance – Some roles require availability beyond standard working hours, especially in fast-paced industries.
• Career perceptions – Some still see the role as purely administrative, though this is changing as PAs take on more strategic responsibilities.

Is Personal Assistant a good career choice for you?

If you enjoy working in a dynamic environment, have strong organisational skills, and thrive in a role where every day is different, becoming a PA can be a rewarding career choice. The key to long-term success is continuous learning and adapting to industry changes.

Final thoughts: Is Personal Assistant still a good career?

Despite changes in the workplace, the PA profession remains a valuable and viable career option in the UK. The role has expanded beyond traditional administrative support to include project management, digital skills, and strategic business involvement. As long as businesses and executives require high-level support, skilled PAs will continue to be in demand.

For those willing to upskill and embrace the evolving nature of the job, being a PA is not just a good career option—it’s a career with longevity, flexibility, and significant potential for growth.