Business leader and entrepreneur Jo Malone CBE is the latest name set to join BBC Maestro’s online platform of world-class experts. Her course will shine a spotlight on building a successful brand empire from scratch. It will cover marketing your product, adapting to market conditions, harnessing an entrepreneurial mindset, and leading a thriving team. We can all learn from her in building our own personal brands to help us achieve our dreams and goals…
Jo grew her fragrance and cosmetics company, Jo Malone London, from nothing to an internationally renowned brand worth millions in just nine years. Her second company, Jo Loves, launched in 2011 to continue her legacy of innovation in the cosmetics field. Her entrepreneurship earned her a CBE in 2018, but unlike many at the top of the luxury market, her story begins in a South London council house. She left school at 15 to support her family and trained herself to be determined, astute and creative. That was the foundation for the mindset of an entrepreneur. Having fought poverty, mental health issues, and even cancer, Jo beat the odds to create two hugely successful companies. Now, she wants to share her knowledge and story with you on her BBC Maestro online course.
“The ingredients I believe every entrepreneur needs to succeed are passion, resilience and creativity” – Jo Malone CBE.
Jo Malone CBE on building a successful brand
Bitesize lessons will delve into the nuances of starting, developing and marketing a brand, as well as how to overcome the obstacles you’ll face as a business leader. It doesn’t matter if you’re starting with nothing or stuck at the top of a struggling company – Jo is here to prove that anybody can thrive in business and build a brand empire loved and respected across the globe – and she’ll show you how it’s done, step by step.
“We are beyond excited to welcome Jo Malone CBE to BBC Maestro. Her grit, ambition, and imagination are the perfect recipe to lead aspiring entrepreneurs on the path to success. The invaluable advice in her online course should provide anyone with the skills and attitude they need to build a brand empire of their own.” – Michael Levine, CEO at BBC Maestro.
Jo’s course will launch on bbcmaestro.com later this year, joining the wide range of in-depth courses beautifully filmed in 4K. BBC Maestro offers the unique opportunity to learn from the greatest experts from any device, at home or on the go. You can buy an individual course for £79 or access everything with a £120 annual subscription.
Find out more about Jo Malone’s forthcoming BBC Maestro course
About Jo Malone CBE
Jo Malone CBE is the founder behind Jo Malone London, a fragrance and cosmetics company she built from her kitchen sink and, in just nine years, grew to a brand of international renown, which she sold for millions. She is also the founder and creative director of Jo Loves, her second company, which was created in 2011. It is an entirely new empire built from scratch to continue her legacy of innovation in the cosmetics field. Her entrepreneurship earned her a CBE in 2018, but unlike most of her peers at the top, Jo never had a silver spoon to feed her. Instead, her story begins in South London in a council house, struggling with severe dyslexia and leaving school at fifteen to support her family. From a very young age, she trained herself to be determined, astute and creative, building the mindset of an entrepreneur. Having fought poverty, mental health issues, and even cancer, Jo beat the odds to create two hugely successful companies.
About BBC Maestro
BBC Maestro launched in October 2020 to phenomenal success that grew from four courses to almost 200 hours of video lessons. It’s easy to see how BBC Maestro continues to capture the minds of many thousands of creative learners worldwide.
Whether you are a novice or becoming an expert yourself, BBC Maestro allows you to learn from the greatest and indulge in your area of passion from any device, at home or on the go. Each course is beautifully filmed in 4K and offers several hours of content. They are nicely broken down into 14 to 40 easily digested lessons. They are also accompanied by downloadable course notes filled with hints, tips and a breakdown of each lesson.
Jo Malone CBE is the latest Maestro, joining experts such as Alan Moore, Bill Lawrence, Billy Connolly, Brian Cox, Carol Ann Duffy, Doreen Lawrence, Dr Rangan Chatterjee, Edgar Wright, Gary Barlow, Harlan Coben, James Nestor, Jancis Robinson, Jed Mercurio, Jojo Moyes, Jonathan Yeo, Julia Donaldson, Ken Follett, Lee Child, Malorie Blackman, Marco Pierre White, Mark Ronson, Mo Gawdat, Oliver Burkeman, Paula Scher, Peter Jones, Pierre Koffmann, Professor Tim Spector, Rankin, Richard Bertinet, Richard Greene, Sir Tim Rice, Simon Lycett, Steven Bartlett, Vineet Bhatia, Steve Mann and David Walliams.
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