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AimHi Earth on a mission to create 100 million nature-first employees


AimHi Earth, a leading climate and sustainability training provider, has secured £1 million in funding to accelerate its mission to create 100 million nature-first employees. Through curated training, AimHi Earth is tackling the climate crisis head-on by ensuring employees of large companies are empowered to take action…

AimHi Earth is one of the first companies in the world to include 7th Generation Shares inspired by ancient Iroquois philosophy. This enables the investors to guarantee long-term thinking by ensuring that a percentage of their shares are inherited six times before selling them. This cements the company’s belief that actions today should result in a sustainable future and create a lasting legacy. In a rare move, the startup has also become the third company in the world to give nature a seat at the table. One board member has been appointed to represent nature, to ensure that as the company grows, the initial mission is not eroded.

How to ensure companies have nature-first employees?

Whilst many companies are committed to achieving net zero, there is often a critical gap in knowledge and action. AimHi Earth is urgently upskilling workers at all levels to incorporate sustainability into their decision-making. This is done by equipping sustainability teams with the data they need to engage their workforce in the long-run. It works with multinational corporations including PepsiCo, Unilever and Molson Coors. And very importantly, is supported by renowned institutions like Cambridge Zero at the University of Cambridge, the UN Environment Programme, the Eden Project and Nature4Climate.

Preserving the nature of our planet is a win-win for everyone

Matthew Shribman, Co-founder and Chief Scientist at AimHi Earth said: “We all want a future with clean air, healthy soil, stable weather and unpolluted water. This is why we’re all on the same team when it comes to preventing the climate and nature emergency. Everyone wins when we accelerate the evolution of our economy and society to one that’s sustainable and regenerative.

“At AimHi Earth, we know that knowledge is the foundation of progress. That’s why we’re on a mission to train and upskill hundreds of millions of professionals. They will in turn champion and enable circularity, sustainability and operating within planetary boundaries.”

The funding is backed by tech and finance entrepreneurs Nicco Perra, Sam Wisnia and The Climate Planet Foundation. With this investment, AimHi Earth can continue its mission to provide essential training to workers across all sectors to combat the climate emergency. The Climate Planet Foundation invests in projects that equip people with the knowledge and skills to enact real change.

About AimHi Earth

AimHi Earth provides accessible and engaging live, online climate training and education, curated for organisations, backed by data and delivered at scale.

AimHi Earth is supported by renowned institutions like Cambridge Zero at the University of Cambridge, the UN Environment Programme, the Eden Project and Nature4Climate. It equips people and organisations with the essential understanding, skills and ideas to overcome the climate and nature crisis and ensure a healthier, fairer, more prosperous future.


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