• Taking the drama out of delegate management

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    Robin Carlisle H2O

    Robin Carlisle H2O

    Robin Carlisle, director of results-driven H2O data platform, explains how to take the headache out of delegate management from initial guest invites to post-event ROI analysis.

    Have you found yourself getting lost in a mass of spreadsheets with delegate contact details, missing the boat on sending out ‘See You There’ emails before the event you have spend months planning, or wishing you had had a platform to schedule the mass sending of interactive exhibition maps?

    Our team, having accrued a wealth of experience over 30 years in the events industry, are passionate about lifting pressure off the shoulders of event organisers. We work with brands and businesses creating seamlessly connected brand experiences from our online registration platforms through to follow-up post-event research and event data analysis.

    Breathe a sigh of relief as we take away any worry and ensure your delegates are provided with comprehensive pre, during and post-event information they need to get the most out of your event. Using our high-end, global platform allows us to offer a bespoke, branded online registration service tailored to tackling the specific needs and logistics of your event, whether you require e-invite send outs, ticket payment processing, event app development, live reporting to enhance attendee participation during your event or post-event data for ROI reporting.

    Working with Frank Wainright’s Field Marketing and Brand Experience Symposium is a prime example of our web-based support in action, where 130 VIP brand sales and marketing individuals from across the UK attended a full day of networking, lively panels, inspirational storytelling and debating emerging industry trends. We supported pre-event delegate co-ordination by, over the course of two weeks, carefully developing a delegate registration platform which mirrored the existing website whilst seamlessly taking attendees off to an external platform. On registering, delegates were presented with a series of questions regarding their social platform behaviours and online brand affiliations allowing us to offer an enhanced event experience and send out personally tailored follow-up communications, whilst offering FMBE back-end access to all the data for post-event analysis.

    Konica Minolta requested a bespoke trip sub-site and online portal from our team ahead of their annual Dealer Invitation Trip, last year travelling to Peru for the first time following a new flight route launched by British Airways. We created a new registration site which collated passenger details into a back-end database, from which branded personalised itinerary details, travel documentation and useful regional information could be sent out before travel commenced. On returning from the invitation trip, the portal was utilised to send out follow-up communications including the sharing of the group’s travel snaps to each individual.

    To talk to our team of delegate management specialists contact us on info@h2oevents.co.uk

  • AUTHOR

    Daniel Fountain

    All stories by: Daniel Fountain