Although CVs and cover letters are generally the foundation of job applications, creativity through technology is quickly becoming a go-to when trying to secure a new role. In fact, searches for “AI CV” and “video application for jobs” have increased by 310% and 125% respectively in the last year alone.
With UK job vacancies dropping by 209,000 in January, Adobe Express has researched how to use AI, video and TikTok to make applications stand out from a saturated influx of applicants.
The research found that 42% of workers are now using AI tools to help create their CVs, 68% of Gen Zs are turning to social media to apply for jobs and 79% of employers think video is an essential part of their recruitment process, but what are the best ways to use each?
Teaming up with Funke Sadare, HR Director at Global University Systems, Adobe Express has explored the most effective ways to use each method when applying for a job, as well as the advantages and disadvantages:
AI – The recent surge in AI technology has shifted productivity in an office environment, and its ability to turn around analysis, examples and creativity can be used to produce a CV that matches both your personal and job spec criteria.
Funke explains: “AI swiftly generates CVs, emphasising the candidate’s key skills and areas of expertise based on the information provided. It also ensures uniform formatting for aesthetic appeal and can tailor CVs with relevant keywords to increase the candidate’s chances of passing the initial screenings.”
Once a template CV is created, it’s important to tweak personal information to appear authentic, as the human element of the application will make you different from other applicants.
Funke adds: “When candidates use AI tools to create CVs, some of the challenges include concerns about authenticity, the potential loss of critical thinking, and the risk of bias in AI screening. However, the candidate needs to adopt a balanced approach whilst combining AI assistance with their personal input to ensure that the overall outcome genuinely reflects their experience, expertise and skillset. While they may pass the screening stage and receive job offers, it’s crucial for them to demonstrate the ability to perform and sustain the role effectively.”
Video Applications – The growing trend of video applications allows recruiters to change the candidate experience from traditional methods, whilst saving time and getting a better idea of someone’s persona.
Funke recommends, “when creating a video job application, candidates should adopt these effective strategies to present themselves more confidently and make a lasting impression with their potential employer:
- Introduction: Start with a warm greeting, a genuine smile, state your name, and mention the position you’re applying for.
- Professional Appearance: Dress appropriately as if you were attending an in-person interview, preferably aligning with the company’s culture.
- Elevator Pitch: Concisely summarise your skills, qualifications, areas of expertise, recent achievements and why you’re the right fit for the role.
- Personality: Ensure that your personality is showcased during the video application, reflect authenticity and enthusiasm.
- Make it Brief: Keep your video application under two minutes if possible and make every second count.”
TikTok – There are currently almost 300,000 pieces of #CV and #jobapplication content on TikTok, which is increasingly becoming a platform amongst Gen Zs to showcase their expertise and experience.
Funke explains: “TikTok allows applicants to showcase their personality, creativity, and communication skills in a short and impactful format. Those who actively use TikTok, may find this approach engaging and relevant. Nonetheless, maintaining authenticity and professionalism remains crucial even in this creative context.
While video applications and social media platform like TikTok offer unique opportunities for candidates to showcase their personality and skills, they may not effectively convey the candidate’s qualifications, experiences, and achievements. Furthermore, whilst the idea of reviewing a video application is forward-thinking and can be effective, it can also be time consuming for employers when there are several to go through unlike CVs and cover letters which requires less screening time, so it’s equally as important to use both.”
