Belmond celebrates the art of living well

A stylish new global advertising campaign celebrating the art of living well – the ‘Art of Savoir-Vivre’ – brings to life the heart and soul of Belmond and its global travel experiences – a world full of extraordinary characters and inspiring locations.

The new campaign supports a key part of the Company’s strategic plan to raise the brand awareness, and strengthen its position in the luxury travel market as a brand that offers genuine and authentic escapes. The full campaign launches on 11 October with a strategic media plan heavily focused on attracting new audiences to Belmond through social and digital channels.

Created by a series of artists – ‘The Art of Belmond’ includes a cinematographic film, print and digital adverts designed to inspire today’s world travellers, millennials and global citizens.

“The spirit of the campaign is to celebrate these magical Belmond hotels, trains and cruises with a bit of nostalgia,” said Arnaud Champenois, Senior Vice President Brand and Marketing at Belmond. “Our heritage is reminiscent of a golden age of travel but at the same time there is an ‘art of savoir-vivre’ that fizzes through everything. Somehow, I see nostalgia being the new avant-gardism.”

The Art of Savoir Vivre is a series of six short films, following six moments of a guest experience with Belmond. They invite the audience to step into the wonderful world of Belmond, portrayed as a world that is almost as mythical as its guests. Directed by acclaimed film director Romain Chassaing, the films follow a stylish cast of global jet setters travelling from Rio to Venice, taking their time to enjoy the art of living. Witty and quirky, it encapsulates the spirit of Belmond.

“There is also a bit of joyful fantasy in what we have created,” continued Champenois, “I think the world desperately needs fantasy right now.”