We all know that networking is an effective tool for professional development and promoting ‘brand me’ as well as our businesses. It is even more necessary when you are starting out in your career and looking for those early opportunities. Money.co.uk business credit card experts surveyed 2,000 people in order to gain insight into the state of business networking in the UK in 2024. The results showed differing attitudes between generations and genders, with Gen Z benefiting in many ways and securing a job through networking…
Benefits of networking – half of Gen Z have secured a job opportunity through networking
With 39% of respondents reporting that they secured a job opportunity through business networking, itโs clear that it has its benefits.
The latest data collected by LinkedIn shows that 70% of professionals hired had a connection at their company, and 80% of professionals consider networking vital to their career success.
Table showing respondentsโ overall attitudes towards business networking:
| All | |
| Effective (Net) | 49.51% |
| Very effective | 13.69% |
| Effective | 35.82% |
| Neutral | 41.01% |
| Ineffective | 4.69% |
| Very ineffective | 4.79% |
| Ineffective (Net) | 9.49% |
Interestingly, Gen Z benefit the most from going to networking events, with half of them having secured a job this way. Males also benefit more than females, with 44% of males securing a job opportunity through networking compared to 33% of females.
In terms of the preferred method of networking, 37% of respondents said in-person events were their favourite, whilst 29% of people said they primarily used online platforms such as LinkedIn.
Figures from an additional 2023 studyย correlate with this, as LinkedIn was the most widely used social network among internet users in the UK, with over 30% of internet users reporting use of the service.
Networking challenges – a quarter of people say lack of confidence inhibits their ability to network
In terms of self-belief and experience, the over-55 age group come out on top when it comes to networking, with 55% of them stating they face no challenges at all.
When comparing females and males, our survey found that males were significantly more confident in their networking skills, with only 19% stating a lack of confidence and experience as a networking challenge, compared to 29% of females.
Time constraints were cited as the largest concern of all, with 29% of respondents marking it as a networking challenge.
How can networking be improved – More than a quarter of people would like to see more diverse networking events
Over a quarter (27%) of workers surveyed said they would like to see the current state of business networking in the UK have improved accessibility and inclusivity, as well as better digital tools and platforms.
When you break these figures down by age group, almost 2 in 5 workers surveyed aged 16-24 (38%) and 25-34 (37%) would like to see the current state of business networking in the UK have improved accessibility and inclusivity, compared to 1 in 7 (14%) workers surveyed aged 55+ who said the same.
We can infer from this that the future of networking will be more diverse and inclusive, as the younger generations advance in their careers.
Cameron Jaques, money.co.uk business credit card expert, has laid out his top tips on how to best network to achieve your professional goals, below:
1. Define your objectives
- Clearly outline what you want to achieve through networking. Whether it’s finding new clients, seeking mentorship, or exploring job opportunities, knowing your goals will help you target the right events and people.
2. Be intentional and authentic
- Approach networking with a genuine interest in others. Focus on building real relationships rather than collecting contacts. Ask thoughtful questions and show genuine curiosity about their work and interests.
3. Prepare your personal pitch
- Have a concise, compelling introduction ready that explains who you are, what you do, and what youโre looking for. Tailor your pitch to the audience and practice it until it feels natural.
4. Leverage digital tools
- Utilise platforms like LinkedIn, industry-specific forums, and virtual events to expand your reach. Engage with relevant content, join discussions, and connect with people who align with your professional goals.
5. Give before you take
- Offer value to others before seeking it in return. Share insights, provide introductions, or offer assistance where you can. People are more inclined to help when they feel supported or valued.
6. Follow up effectively
- After meeting someone, send a personalized follow-up within 24-48 hours. Reference something from your conversation to remind them of who you are and express your interest in staying connected.
7. Stay consistent and patient
- Networking is a long-term strategy. Regularly attend events, engage with your network, and nurture relationships. Opportunities often arise over time, so remain consistent and patient.
8. Diversify your network
- Donโt limit your networking to people in your industry or comfort zone. Engage with individuals from different sectors, backgrounds, and experiences. A diverse network can provide unique insights and unexpected opportunities.
9. Utilise strategic reciprocity
- Be strategic about who you help and how. Make connections or offer value in a way that aligns with your own goals and objectives. This positions you as a valuable and strategic contact in your network.
10. Measure and reflect
- Regularly evaluate your networking efforts. Track which connections, events, or strategies yield the best results and adjust your approach accordingly. Reflect on what works, what doesnโt, and where you can improve.
11. Seek out mentors and allies
- Identify individuals who can guide you or advocate for you. Approach them respectfully, with a clear understanding of what youโre looking for, and be open to learning and feedback.
12. Join relevant communities
- Become an active member of professional groups, clubs, or associations related to your field. These communities can offer invaluable access to resources, knowledge, and new contacts.
PA Life Club is an excellent network for Executive Support Professionals, and what’s best it’s free to join and comes with many benefits beyond our regular events, such as Partner Offers, a Mentoring Programme and discounted online courses.
