Check out our inspirational new issue

What do a forecast of business travel trends, tips for booking chauffeur-driven cars and an update on the serviced apartments sector have in common? They’re all featured inside the latest issue of PA Life.

Our PA Profile for January/February talks to Katie McEwan, who works for the CEO of lingerie retailer Ann Summers; she talks us through how she came into the profession via an unusual route – that of film and TV production.

Also inside this edition we take a look at two trade shows bound to be of interest to the PA community: first up is Confex, taking place on 18 and 19 February, followed by the Business Travel Show, which happens the following week (25-26 February).

Then we get the lowdown on what it’s like to work as an assistant to the rich and famous – some of the anecdotes we’ve collected will certainly raise eyebrows. If it’s career advice you’re after, then make time to read our article on working at board level; our expert contributors also tell you how to create your own personal brand and advise on the use of personality profiling as a means of interacting better with colleagues.

Finally, our guest column this time round comes from a young PA who has landed a job at a start-up company – her column is inspirational and amusing in equal measures.