Discount card launches employee benefits scheme

National discount scheme My VIP Card has launched a cost-effective employee benefit scheme, My VIP Rewards, to allow any UK business to reward, retain and recognise employees by offering access to over 4,500 discounts and benefits.

The new scheme not only offers employees thousands of discounts, rewards and benefits, it also gives businesses discounts to help them save money, while the award-winning app can be white labelled to allow a completely bespoke solution.

My VIP Card was launched by Maddy Alexander-Grout in 2017 to supports local businesses by offering a network of discounts to UK shoppers. The scheme offers members a virtual card and pin drop function, so they never miss a local discount, and ensure that local businesses that are part of the scheme are promoted locally and beyond.

Alexander-Grout offered: “I created My VIP Card to help the local high street and to give back to the community and it rapidly expanded into the largest reward scheme in the UK.

“It seemed like a natural fit to expand our offering to the employee benefits market as we are able to offer business a very cost effective and attractive offering for all their employees. Our pricing model allows many businesses that couldn’t afford employee benefits to be able to compete with companies that do.”