Event organisers seeking more unique and unusual venues, says Lime Venue Portfolio

Unique venues have proven to be the most popular spaces for corporate event organisers, Lime Venue Portfolio has discovered in its second Unique and Unusual Venue Report.

The report shows that it’s the corporate sector that now uses unique venues more than any other buyer group, making up 55 per cent of the market.

This annual report is the second following its inception in 2017, and features input from some of the industry’s leading personalities including James Heappey MP and chair of the All Party Parliamentary Group for Events; Kerrin McPhee, head of business events at VisitBritain; and the Association of British Professional Conference Organisers, as well as statistical input from the UK Conference & Meetings Survey Report (UKCAMS).

“When we first launched ten years ago, no one could have imagined venues from country houses to an indoor ski slope, would be seen as such a credible, high performing venue option, or that as a group, we would be doing multiple venue agreements with the likes of EY and HSBC,” said Jo Austin, sales director at Lime Venue Portfolio.

“The report truly underlines the continuing growth and development of our sector in the market and its impact on the wider UK events industry. The unique and unusual venues sector is now making up 18 per cent of the overall venues market.”

Lime Venue Portfolio’s report also highlights the role these event organisers play in creating higher production, more experiential events, which has led to growing the value of events held in unique venues.

Unique & Unusual: A Market Overview, was produced in partnership with Tony Rogers, events industry research expert and joint creator of the UK Conference & Meetings Survey.