The PA Show ExCeL 2024: a great success for PA Life and our 16 stand partners


And that’s a wrap after two fantastic days at The PA Show ExCeL 2024. We hosted 16 amazing partners on our colourful beach-themed stand. It was buzzing in the most positive way with great conversations being had with lots of great PAs, EAs, VAs and Office Managers.

Our large 60 square metre prime location stand – right by the main entrance to The PA Show – was busy from the moment the doors opened on Wednesday morning on February 28th. It certainly was a very warm welcome as the theme of our stand was tropical beach. We even had a beach style bar at the other end, where one of our partners, Sip ‘n’ Swig were mixing delicious cocktails for visitors to try.

The stand was buzzing with activity throughout the two-day show and we all enjoyed the many great conversations we had with PAs, EAs, VAs, Office Mangers and other business support professionals.

It was also great to see so many of our 1100 strong PA Life Club members over the two days.

As well as the PA Life team, we also had 16 of our partners on the stand. The businesses were of great variety and included accommodation providers, venues, a restaurant group, team-building and events experts, gifting and a mobile bar company.

The PA Show ExCeL 2024 was a great success for us and our stand partners:

All Star Lanes: Four London venues with retro bowling lanes, luxury karaoke booths, cocktail bars and restaurants.

Arora Group: The Arora Collection has 12 hotels in key destinations: Central London, Windsor, Heathrow, Gatwick, Stansted and Luton.

BWH Hotels: hotel meeting rooms that inspire and delight in over 260 hotels across Great Britain

Center Parcs: Sherwood Forest and Woburn Forest locations, in the heart of 400 acres of natural woodland, offer event facilities, team-building activities, plus luxury lodges and apartments.

Corrigan Collection: award-winning restaurants, bars and event spaces in the UK and Ireland, from Michelin Star winning chef Richard Corrigan.

Crieff Hydro Family of Hotels: with eight hotels across Scotland, you’ll find your ideal destination for dynamic events, meetings and team building sessions.

Eurostar International: the greener way to travel to Europe. Enjoy business travel with flexible tickets, a dedicated lounge and first-class comfort.

Evolution International: unforgettable experiences that motivate, inspire, engage and inform across the world.

Giftround: Joint gifts made easy with hassle-free online group collections for colleagues and friends

Gravity: energy, excitement, enjoyment in fun activities from e-karting, street golf, bowling to shuffleboard and much more, plus great food and drinks for refuelling.

NH Hotels: eight brands from mid-scale to luxury and over 2,800 meeting rooms that will offer you with a variety of options depending on your needs.

Sip ‘n’ Swig: mobile bar hire for any event, comes with quality products accompanied with professional and friendly staff.,

The Jockey Club: known for world class horse racing, their venues offer versatility and flexibility for conferences and events throughout the UK.

Toca Social: the world’s first interactive football and dining experience, combining immersive gaming and world class food and drink; London’s O2 and Birmingham Bullring.

Valor Hospitality Partners: a full-service hospitality acquisition, development and management company for independent hotels and resorts around the world.

1 Wimpole Street: the perfect blend of traditional and modern surroundings, based within the home of the Royal Society of Medicine in central London.


We hope to see a great number of our readers at the show, together with a strong attendance from our 1000 PA Life Club members.