Tomorrow’s Talent 2024 winners announced


The Meetings Show has unveiled the Tomorrow’s Talent 2024 winners. The initiative champions  emerging talent within the meetings and events industry by selecting 10 future leaders in the meetings and events industry. 

Now in its sixth year, Tomorrow’s Talent shines a spotlight on rising stars within the industry and provides them with unbeatable opportunities to progress further in their careers.

The 10 Tomorrow’s Talent 2024 winners are:

  • Becky Carter, event director, Bray Leino Events
  • Benedicta Asante, founder, Events 101
  • Charlotte Tattersall, event lead, People’s Partnership
  • Dominic Richards, director, Zentive Agency
  • Ellie Armitt, event manager, Bray Leino Events
  • Hayley Nicholson, owner & event content specialist, Nuff Said
  • Iulia Zorzoana, events executive, The Meetings Industry Association (mia)
  • Megan Earl, conference and events manager, HTS (Hotel and Travel Solutions)
  • Sarah Davitt, senior project manager, DRPG
  • Shanice Mckirgan-Sobers, event co-ordinator, Quadrant Events

This year’s competition received a record number of entries. It is open to UK-based event planners or buyers aged 30 and under, or those with up to three years’ experience in the meetings and events industry.

Entries were judged by a panel of leading industry experts, who are Paul Harvey, editor, M⁢ Patrick Delaney, managing partner, SoolNua; Leigh Cowlishaw, managing partner, Black Box Partnerships; Priya Narain, co-founder, Event First Steps and Gabby Austen-Browne, founder, Diversity Alliance.

All entrants were assessed for their achievements to date, ability to face challenges, drive and ambition, engagement with the wider industry and the future impact they could make.

Northstar Travel Group supporting Tomorrow’s Talent 2024 winners

Jack Marczewski, portfolio event director at Northstar Travel Group, said: “Congratulations to these 10 meetings and events professionals who have been named Tomorrow’s Talent 2024. We received an overwhelming number of entries, so it is a major achievement to have been selected from such a wide pool of talent from across the industry.

“While we only have space for 10 winners, on behalf of the judges and The Meetings Show, I would like to congratulate everyone who entered. It is fantastic to see so much drive and passion among the industry’s emerging talent. Thank you for applying. It makes us very excited for the future.”

The 10 winners will be invited to celebrate their win at the M&IT Awards in September. The prize also includes VIP attendance at The Meetings Show 2024; personal profiling opportunities through M&IT, The Meetings Show and other industry partners and the chance to participate in a future talent-themed education session as part of The Meetings Show’s content programme.

Through a partnership with Women in Exhibitions Iulia Zorzoana, events executive, The mia, has also been awarded a mentorship with a senior manager from the exhibitions industry. Zorzoana will follow a six month programme that will support her growth and career development. 

About The Meetings Show:

The Meetings Show, which is part of Northstar Meetings Group, is the UK’s leading exhibition for event, meeting and conference professionals. Organised by meeting professionals for meeting professionals, the show includes an exhibition, educational sessions and networking and attracts buyers from the corporate, association, agency and public sectors. The show features destinations from over 50 countries across 6 continents, venues, hotels and key providers of meetings products and services.

The Meetings Show has an Advisory Board that meets several times a year both in-person and virtually, bringing together their wealth of experience, ideas and strategic understanding of the meetings industry.


The Meetings Show 2024 will take place on 19-20 June at ExCeL London. For updates and information visit.

The Meetings Show Asia Pacific takes place for the first time on 17-18 April 2024 at Sands Expo and Convention Centre, Marina Bay Sands, Singapore. It will welcome MICE buyers interested in the APAC region to meet global suppliers over two full days. Follow @tmsapac for more information.

About Northstar Meetings Group:

Northstar Meetings Group is the premier online platform for business and sports event organisers, planners and incentive program professionals across all sectors – corporate, association, third-party organizations/agencies, SMERF (social, military, education, religious and fraternal meetings) — providing critical news analysis and research, practical strategies, creative solutions and sourcing services.