Face-to-face tops preferred methods of communication

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Research conducted by Loughborough University and imago has revealed that those attending meetings and the meetings organisers of the future gain more from being face-to-face with their peers over other methods of communications.

The results of the research conducted in conjunction with The Right Solution show 96.9% of delegates favoured face-to-face communication. In particular, they preferred face-to-face meetings of fewer than 10 participants. Students said they gained more value from their learning experience by being face-to-face in the form of tutorials (81.4%) compared to working online or independently.

Students, delegates and organisers all agreed that a face-to-face meeting had more value compared to conference calls, emails and other form of communication.

The research identified 31 positive aspects of face-to-face communication, including:
Fresh ways of thinking
Team unity
Investment in employees

The final research paper is available to download for free from go.welcometoimago.com/meet-the-future


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    Molly Dyson

    Former Editor – PA Life

    All stories by: Molly Dyson