Good Travel Management rebrands

With a strapline of ‘Travel booking made easy’, echoed by the implementation of new technology and solutions, Good Travel Management (GTM) has unveiled its new brand identity, which clearly demonstrates its prowess as a modern and innovative business.

Good Travel Management (part of the John Good Group) is no stranger to change. Established as ‘Good Travel’ in the late 1800s, it is currently the longest serving IATA travel agency in the UK, with more than 120 years’ industry expertise, which includes membership with the world’s largest single-brand travel franchise: UNIGLOBE. Throughout the years gone by, GTM has seen the industry blossom through the introduction of air travel, packaged holidays and, more recently, corporate travel.

“The new logo and branding has been designed to represent the ambition and development of the business. By introducing more and more technology led solutions, such as online booking tools, apps and payment processes, we’re setting our stall out as a leading national travel management company; therefore our branding and new website had to reflect this,” declared Managing Director Kevin Harrison.

Having worked for Good Travel Management for more than 10 years, Mr Harrison has witnessed the development and change of the organisation first-hand. 2011 saw the company branch out into the Midlands and expand its services. A year later, the opening of a Leeds office and acquisition of Regent Travel in Stockport introduced new business opportunities across the north. Since then, Good Travel Management has relocated to new offices on the impressive Bridgehead Business Park in Hessle, East Yorkshire.

Mr Harrison added: “The company has gone from strength to strength, particularly over the last decade. In 2005 we saw sales of £1.6 million. Compare that to a turnover of £18 million in 2015 and it clearly demonstrates how we’ve expanded our business dramatically. We are moving in an exciting direction, which is why we felt a new brand change would complement what we’ve already achieved as well as propelling us forward.”

Good Travel Management has set ambitious growth targets to achieve a £50 million turnover. Mr Harrison is hoping that the new look image, the appointments of David North and Julie Ornsby to the board of directors, the firm’s recent membership of The Guild of Travel Management Companies, and its traditional values of old can help to cement it as “the thought leaders in the corporate travel sector by constantly improving and adapting to new changes, challenges and technologies”.

The unveiling of the new brand and its visions were showcased at a launch event to employees and key partners in York.