Research released earlier this month reveals just how few companies are taking advantage of all the opportunities presented by the data analytics revolution.
The report, published by Deloitte, highlights the large appetite for HR analytics, but simultaneously reveals shockingly low uptake in the sector.
750 of the 3,300 HR and business leaders interviewed by Deloitte believe that using analytics in HR is ‘important’, but only 8% consider their businesses ‘strong’ in the area. Worryingly, despite the high rate of innovation and growth in the Big Data market, this figure is almost exactly the same as in 2014, showing just how far HR analytics is now lagging behind.
These figures present a challenge to HR professionals, who must begin to convert their appetite for data analysis into concrete action. The imperative is clearly recognised by most business leaders: 79% who responded to a recent Accenture survey agreed that ‘companies which do not embrace Big Data will lose their competitive position and may even face extinction’. Many companies have embraced the possibilities of external data gathering and analysis, but with only 10.9% of organisations currently using advanced analytical solutions as part of their HR process, there is a large gap in the way companies are applying Big Data to their business.
Paul Statham, Founder and CEO of the award-winning workplace solutions company Condeco Software, commenting on Deloitte’s recent findings, said:
“HR professionals are clearly recognising that analytics can have a crucial impact on their business. However, even where we do see organisations applying data-based solutions to their HR process, the activity is focused around reward, talent acquisition and retention. UK businesses need a much larger vision for HR analytics. There are other questions these organisations should be asking – how suited is the workplace environment to the way in which employees are working? How much space is being utilised productively? Real-time data gathering of workplace activity gives businesses the capability to answer these questions.”