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International Confex launches #myConfex

International Confex logo

International Confex has launched a new campaign for its 2017 show called #myConfex. The marketing will now see a series of new advertising creatives that support the wider event strategy of making the visitors the โ€˜heroโ€™ of the show. Some of the adverts will focus on the everyday thoughts of visitors to the event, while others look at the aspirations of event professionals around the world.

โ€œConfex is all about the industry and the people that make it great, so we wanted a campaign that showed their faces and their thoughts on the industry,โ€ comments Liz Agostini, Event Director of International Confex. โ€œWe know our visitors and exhibitors want to be inspired, so have taken the marketing in that direction.โ€

First to be featured is Nick Moss from Prysm Group with his statement โ€“ โ€œA national issue can be brought into focus by the launch of an exhibitionโ€ โ€“ underlines the power of the events industry. Meanwhile the second line of creatives addresses the aspirations of event professionals with copy including โ€œConfex visitors are always expanding their horizonsโ€ and โ€œConfex visitors want to be taught, not boughtโ€.

โ€œEverything we do with International Confex has been bold and dynamic; since weโ€™ve had the event at Mash Media weโ€™ve moved it, shortened it, grown it and co-located it with new and complimentary shows,โ€ commented Liz Agostini, Event Director. โ€œWeโ€™re also encouraging event profs to come forward with their own thoughts and to be part of the campaign as well.โ€

The exhibition is part of one of the largest global gatherings of event professionals that will see more than 15,000 people across three co-located shows (International Confex, Event Production Show and office*) arrive at Olympia London next March.

International Confex takes place 1-2 March 2017 at Olympia London. For more information visit international-confex.com, or follow the show on Twitter @IntlConfex using #myConfex.